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12+ Best Inbound Marketing Ideas To Attract And Engage Consumers

September 12, 20228 min read

Did you know that inbound marketing tactics generate 54% more leads than traditional paid marketing methods? (Source: HubSpot) It's not surprising given that 80% of business decision-makers prefer to get information in a series of articles versus an advertisement. (Source: Content Marketing Institute). Consumers are indeed looking for valuable content that is tailored to their needs and that solves problems they actually have.  
Inbound marketing should thus be on your top-priority list. Plus, these techniques are fairly inexpensive — 62% less per lead than traditional outbound marketing (Source: Mashable) — while also creating a content library that increases its ROI. For example, marketers who prioritized blogging are 13x more likely to have a positive ROI from inbound marketing. (Source: HubSpot)
From blog articles, guides, or any other content type, there are numerous ways to use inbound marketing effectively and benefit from it. Check out our Top 12 inbound marketing ideas to produce valuable content that will attract and keep consumers engaged.
Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).

Wondering what Inbound Marketing Ideas to achieve your business goals?


Let’s take a closer look at the best inbound marketing ideas that will attract and keep consumers engaged.

1. An app that turns grocery shopping into an educational experience for kids
Idea by Stella Lienard

Turn any run to the grocery store into an educational experience for kids. Develop an app that allows kids to learn about your products in terms of ingredients, origins, health benefits, and more, all while their parents are getting their shopping done. The easy-to-use app simply detects eligible products through the camera recognizing stickers on their packaging and will immediately put educational content on the screen. See full idea

2. An app that teaches languages while users cook and enjoy their foreign meals
Idea by Stella Lienard

Bring back the fun of a family-style meal by developing an app that allows its users to learn the different languages of the countries their meals originated while they cook and enjoy them. The app suggests recipes according to the language users want to learn and teaches them fun sayings and sentences in the chosen language while promoting your products and bringing your customers closer to the countries your products originate from. See full idea

3. Offer clients to fill out a form to get product suggestions that fit their needs
Idea by SurveyMonkey

Ask consumers to fill out a form so you can help them save time by suggesting products and services that fit their needs and profile in a matter of seconds thanks to the advances in artificial intelligence. They will get a better service and you will get to know who your consumers are. See full idea

4. Get customers to fill out a form so they can get a personalized demo
Idea by SurveyMonkey

Ask your consumers to fill out a form so you can offer them a personalized demo with their industry, objectives, demographics, etc, in mind. They will better understand how your products apply to them and will be more willing to buy your products or services. See full idea


5. Create a customized budget calculator that fits students' interests and profile
Idea by Philippe Larose Cadieux

Create a customized budget calculator that asks questions to students related to their interests and profile in order to provide them with real examples that can apply to them, such as going out for a sport match or going to see a dance performance. The gathered data on students can then be used to retarget them with ads that correspond to their profile and interests. See full idea

6. A quiz that lets people evaluate their environmental impact & share their score
Idea by Sarah-Jane Mcloughlin

Show people that your company cares about their futures, and the future of our planet, by creating a quiz available on your company site that allows participants to get an evaluation on how their way of living is positively or negatively affecting our world. The results of these quizzes can be shared on social media and good results can allow participants to win different discounts on your products or services. See full idea

7. Reward users for each step they take during their day with exclusive deals
Idea by Yara Cordova

Develop a pedometer app that allows its users to earn points for each step they take during their day and redeem those points for exclusive deals on products. Certain deals can require a certain amount of steps to be completed on a single day, or only after users complete challenges issued by your company. The app will enable your company to promote a healthy lifestyle while also promoting your products and increasing sales numbers. See full idea

8. An app that makes entire mood boards solely out of your products
Idea by Larissa Mann

Develop an app that uses artificial intelligence to generate complete mood boards based off of one product image from your catalogue or an image they have uploaded. All the user has to do is simply start with one image and the app will immediately pull similar or corresponding products, as well as design, art, and architecture elements that complement the tone of the mood board. This will help your clientele think of your products in new and creative ways. See full idea

9. Provide a digital party planning toolkit on your website
Idea by Ann Pickett

Excite your customers and generate traffic to your different online platforms by providing a digital party planning toolkit, available for download exclusively on your company website, that will be imperative to anybody hosting a community event, or even just a family get-together. This toolkit will provide key information like tips on creating DIY invitations and decorations, how to efficiently organize different kinds of events, and much more. See full idea

10. Create fun quizzes about your city and offer product discounts as prizes
Idea by Derry Rasmussen

Create online quizzes that allow for participants to compete to have the highest score proving that they know the most about the cities your stores are located in, share their scores with their friends, and win different discount amounts according to the score that they received. Create themed quizzes in collaboration with local organizations in order to reach out to specific audiences, for example, a university to reach out to students, or a local gym to reach out to fitness-oriented crowds. See full idea

11. Create an open-source emoji sound library for audio content creators
Idea by Olivier Veron

Allow content creators of all mediums, including those who rely on sound like radio hosts, podcast hosts, music producers, and more with an innovative way to incorporate emojis into their audio content. Create an open-source emoji sound library that is hosted on your website; the library will contain sounds clips that represent each of the emojis, like a lip smack for the kiss emoji or somebody laughing for one of the laughing emojis. See full idea

12. Allows clients to earn reduced rates after taking safe practices online courses
Idea by Sarah-Jane Mcloughlin
Show your clients that you’re looking out for them by providing rates that can be reduced after they demonstrate their knowledge of safe practices. Create a certification program that allows your clients to earn reduced rates after taking online courses provided by your company. Once a client passes one of your courses, their rates will be decreased by a certain amount and they will earn a digital safety badge that they can share on social media letting their network know about your initiative. See full idea

Q1. What is inbound marketing?
A. Inbound marketing is a strategic approach for producing useful content that meets the demands of your target markets and fosters lifelong client relationships.
Q2. What are some of the most common types of inbound marketing content?
A. These are some of the most common types of inbound marketing content:

  • Blog Posts

  • E-books & White Papers

  • Infographics

  • Videos

  • Webinars

  • News Articles

  • Research

  • Social Media

  • Slideshare

Q3. What is the difference between Inbound Marketing and Outbound Marketing?
A. Outbound marketing entails proactively contacting potential clients to determine their level of interest in your offerings. You may do door-to-door sales, start social media marketing campaigns, or make cold calls as examples.
The goal of inbound marketing, on the other hand, is to draw customers to you. This can involve producing material that appeals to your target audience, as we just covered.
Q4. What is marketing automation?
A. A software platform that enables you to automate your sales and marketing interactions in order to increase lead generation, deal closing, and marketing success measurement.

Ready to produce valuable content?


The right inbound marketing strategy can undoubtedly assist you in increasing your online traffic, sales conversions, SEO, domain authority, and way more. Search for more Inbound Marketing Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.

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