Bill Gates said it best, "Your most unhappy customers are your greatest source of learning". Customer Feedback is indeed one of the most valuable tools to gain unique insights and continue to improve your company's customer journey. By putting customers at the center of your decision-making process, not only will you get a better return on investment, but you’ll also get their affection as 66% of consumers expect firms to be aware of their needs, objectives, and challenges. (Source: Salesforce)
Here are some of the benefits of adding Customer Feedback strategies to your marketing plan: 

• Determine your priorities — Pay attention to what your customers are saying, focus on their needs, and decide on what needs to go and what you require more of.

• Increase brand reputation — 77% of consumers say that their perception of brands that welcome client feedback is improved (Source: Microsoft) so make sure you value and solicit their feedback

• Get ideas for new products — Client feedback gives your team suggestions for new product developments and enhancements that they may not have thought of otherwise.

• Better budget your expenses — Product feedback will show you which products and features people are interested in. No more wasting money on features and items that your customers don't truly care about.

There’s no doubt that customer feedback is a powerful tool every business must have in their marketing toolbox. But where to start? Below, we’ve laid out some brilliant customer feedback ideas to get you started with SurveyMonkey.

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Wondering what Marketing Ideas to use for your customer feedback surveys with SurveyMonkey?

Let’s take a closer look at the best ideas for Customer Feedback for your business.

1. Offer people the chance to send a gift to a friend when they fill out your form

Idea by SurveyMonkey

Increase consumers' willingness to fill out your survey and give their data by offering them the chance to send a gift to one of their friends when they fill out your form. The gift can be anything from a promo or free code to a physical gift delivered to their friend's home. See full idea

2. Get customers to fill out a form so they can get a personalized demo

Idea by SurveyMonkey

Ask your consumers to fill out a form so you can offer them a personalized demo with their industry, objectives, demographics, etc, in mind. They will better understand how your products apply to them and will be more willing to buy your products or services. See full idea

3. Transform your products' instruction manual or user's onboarding into a fun quiz

Idea by SurveyMonkey

Gather data on how well your consumers understand your products by transforming your instruction manual or online onboarding into a fun quiz that tests out their knowledge of your product. The quiz asks simply consumers what they would do next and gives them the right answer before moving forward to the next step. This will turn the effort of understanding your product or assembling it into a challenging game, even a family activity. See full idea

4. Offer clients to fill out a form to get product suggestions that fit their needs

Idea by SurveyMonkey

Ask consumers to fill out a form so you can help them save time by suggesting products and services that fit their needs and profile in a matter of seconds thanks to the advances in artificial intelligence. They will get a better service and you will get to know who your consumers are. See full idea

5. Let consumers vote on your new features or products and give them what they want

Idea by SurveyMonkey

Give voice to your consumers by offering them the chance to fill out a form so they can vote on the features or products your company will develop in the future. They will be happy to have a say in your company's next move and you'll get to know exactly what they want and need. See full idea

6. Measure your consumers' product usage to optimize their purchase

Idea by SurveyMonkey

Help your customers optimize their plan, membership, or purchase by asking them to fill out a form so you can measure their product usage and let them know if they are missing out on features they have or are already paying for. You'll get to know what features are most popular and those who have been left aside and can test out if those unused features must go or, on the other hand, should be better promoted. See full idea

7. Get people to fill out your survey by offering them to see celebrities' answers

Idea by SurveyMonkey

People love gossip and love to uncover celebrities' little secrets. Get your potential and actual customers to fill out your surveys by giving them the chance to see some celebrities' answers. They must simply fill out your survey and then they can compare their results with the results of their favorite celebrity. See full idea

8. Let participants know how their survey answers were used for product improvement

Idea by SurveyMonkey

Increase your customers' loyalty and willingness to fill out your next surveys by following up and letting them know afterward what improvements and changes have been made because of their survey comments and answers. In addition to letting them know about your new product offering,  you'll build a genuine relationship with your survey participants. See full idea

9. Get people to fill out your survey by turning it into an educational quiz

Idea by SurveyMonkey

Get people interested in filling out your survey by turning it into an educational quiz that presents them with the right answers before moving up to the next question and teaches them about a subject matter that is specific to your industry. Not only will you acquire customers' data but participants will also get to know your products or sector while answering your form. See full idea

10. Ask customers to complete a survey in exchange for a discount coupon

Idea by SurveyMonkey

People love discounts and they are willing to give their time and information for it. So don't be afraid to ask your potential and actual customers to complete a survey in exchange for a discount coupon on their next purchase. You'll increase your sales while also getting important customer data. See full idea

FAQ

Q1. What is SurveyMonkey?
A. SurveyMonkey is the world’s leading People Powered Data platform enabling curious individuals and companies – including 100% of the Fortune 500 – to have conversations at scale with the people who matter most. Ask more. Know more. Do more. Q2. What are SurveyMonkey's main solutions?

A. Here are SurveyMonkey's core products:

• SurveyMonkey: Access an enterprise-class platform with 100+ popular business integrations

• Audience: Buy responses from our fast, high-quality global survey panel

• Usabilla: Get in-the-moment feedback across all your digital channels

• CX: Increase customer loyalty with our robust NPS® solution

• TechValidate: Transform customer feedback into compelling content

• Engage: Improve employee engagement across your organization

• Apply: Streamline grant and scholarship applicant selection

• Wufoo: Create custom online forms to gather data and collect payments GetFeedback: Customer feedback for Salesforce

Q3. How do I sign up for SurveyMonkey?

A. You can sign up for a free SurveyMonkey account at surveymonkey.com/sign-up.

Q4. How much does SurveyMonkey cost?

A. The Basic plan is FREE.
The Standard Monthly plan costs $99 CAD a month.
The Advantage plan costs $34 CAD a month, billed annually.
The Premier plan costs $119 CAD a month, billed annually.
The Team Advantage plan costs $27 CAD a month, per user, billed annually.
The Team Premier plan costs $75 CAD a month, per user, billed annually.

Q5. Does SurveyMonkey offer discounts for teams?

A. SurveyMonkey offers discounts when you sign up for business plans that include 3 or more people. With Team Advantage and Team Premier plans, you’ll save 20% or more over personal plans and get access to additional collaboration features.

Ready to build a customer feedback strategy?

Customer feedback is a powerful tool to work into your marketing plan, so it’s time to embrace it. Search for more Customer Feedback Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.