Did you know that inbound marketing tactics generate 54% more leads than traditional paid marketing methods? (Source: HubSpot) It's not surprising given that 80% of business decision-makers prefer to get information in a series of articles versus an advertisement. (Source: Content Marketing Institute). Consumers are indeed looking for valuable content that is tailored to their needs and that solves problems they actually have.  
Inbound marketing should thus be on your top-priority list. Plus, these techniques are fairly inexpensive — 62% less per lead than traditional outbound marketing (Source: Mashable) — while also creating a content library that increases its ROI. For example, marketers who prioritized blogging are 13x more likely to have a positive ROI from inbound marketing. (Source: HubSpot)
 
From blog articles, guides, or any other content type, there are numerous ways to use inbound marketing effectively and benefit from it. Check out our Top 10 inbound marketing ideas you can manage with HubSpot.
 
Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).
 
 
 

Wondering what Inbound Marketing Ideas to achieve with HubSpot?

Let’s take a closer look at the best inbound marketing ideas you can manage with HubSpot.

 
 
1. Make your analytics available so influencers can quote your business
 
Idea by Hubspot

Become a leader in your industry by making out your datasets publicly available and generating reports, so influencers, journalists, bloggers, and companies in your industry can use these analytics in their articles, name you as the source of their data, and link your company's website, which will increase your domain authority and SEO at the same time. See full idea
 

 
2. Compare your products with competitors to increase SEO
 
Idea by Hubspot

Create content where you compare your products with other competitors' products to increase your SEO. By having multiple brands mentioned in your blog articles, you'll get more traffic from people looking for the best product in your industry. See full idea
 

 
3. Host a free tool on your website for your prospects to come back regularly
 
Idea by Hubspot

Create a useful digital tool that relates to your service or product so people come back to your website or app to use it daily, for example, a volume converter for cooking if you're in the food and beverages business. See full idea
 

4. Create a secret community that can only be accessed through an email invitation
 
Idea by Hubspot

Tap into users' desire to be part of something exclusive by creating a secret community that is not publicly accessible and visible. To join the community, users must give their email address in order to receive an invite by email that will grant them access to the communal space, whether it is a social media community, a forum, or any other type of space. See full idea

 

5. Create automated demos that consumers can book
 
Idea by Hubspot

Provide potential buyers the possibility to book a demo that takes the form of a pre-recorded webinar, so it doesn't generate more work and the need for more resources on your side. The RSVP call-to-action pushes potential users to act and create a reminder in their calendar so they will remember to dedicate this time to getting to know your company's offering. See full idea
 

 
6. Provide tailormade business uses cases for your potential clients
 
Idea by Hubspot

Host a dynamic form on your website that visitors can fill out to receive by email use cases that are relevant to their industry, reality, challenges, and objectives. They are more likely to buy your product if they understand how it benefits them concretely. See full idea
 

 
7. Let your website visitors download a tailormade one-pager
 
Idea by Hubspot

Add a Call-To-Action button on each informative page of your website that lets to potential buyers download a one-pager of the opened page so they can share it with their team. They must give their email address to receive the one-pager by email. See full idea
 

 
8. Create a network of ambassadors with a sponsorship program for non-profits
 
Idea by Hubspot

Promote a sponsorship program on your pricing page in which non-profits get your products or services for free in exchange for visibility in their network. These social ambassadors will be your voice among the locals and will have a more impactful message than your own words. See full idea
 

 
9. Be bold and ask your undecided consumers to challenge your pricing
 
Idea by Hubspot

Let undecided consumers challenge your pricing on your pricing page. To do so, they simply have to tell you the price they think would be fair and give their email address so you can send them a proposal and relevant offers later on. See full idea
 

 
10. Let consumers sign up for your products roadmap updates
 
Idea by Hubspot

Keep your consumers engaged by allowing them to sign up for your roadmap updates and receive news on new features and products you're working on. They will feel privileged to be the first to know your business's vision and upcoming actions. See full idea
 

 

FAQ
 
Q1. What is HubSpot?
 
A. HubSpot is a leading CRM platform that provides software and support to help companies grow better. Thousands of customers worldwide use our powerful and easy-to-use tools and integrations to transform how they attract, engage, and delight customers.
 
Q2. What are HubSpot's main features?
 
A. Here are HubSpot's core features:

• Marketing Hub — Marketing automation software. Free and premium plans

• Sales Hub — Sales CRM software. Free and premium plans

• Service Hub — Customer service software. Free and premium

• CMS Hub — Content management software. Free and premium plans

• Operations Hub — Operations software. Free and premium plans

 
Q3. How do I sign up for HubSpot?
 
A. You have access to all of HubSpot's free marketing, sales, customer service, CMS, and operations tools. You can try it for free here.
 
Q4. How much does HubSpot cost?
 
A. The Starter Plan starts at 45 USD / month. Learn more about available HubSpot plans and pricing.
 
 
 

Ready to produce valuable content?

The right inbound marketing strategy can undoubtedly assist you in increasing your online traffic, sales conversions, SEO, domain authority, and way more. Search for more Inbound Marketing Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.