With an earned media value of $18 for every $1 spent, influencer marketing has become one of the most popular types of online advertising. You don’t see that kind of media value with other marketing tactics.
In fact, 14% of 18 to 24-year-olds and 11% of millennials reported having purchased a product within six months as a result of a blogger or influencer's recommendation.

As of right now, 76.6% of American marketers expect to use Instagram for their influencer efforts in 2023, making it the platform of choice for social influencers. But pay attention to TikTok. In 2020, just 36% of American marketers employed TikTok for influencer campaigns; by 2023, that number will have increased to over 50%. In 2023, TikTok would rank third among influencer marketing platforms.

Working with influencers can help brands achieve their objectives, regardless of what they are, such as spreading the word about your brand, boosting sales, and increasing brand awareness.

Influencer marketing is here to stay and will continue to expand over the next few years. Check out our Top 10 influencer marketing ideas you can run with NinjaOutreach.
 
Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).
 
 
 

Wondering what Influencer Marketing Ideas to achieve your business goals?

Let’s take a closer look at the best product influencer marketing ideas you can run with NinjaOutreach

 
 
1. Have an influencer home-deliver the prize of your contest to the winner
 
Idea by NinjaOutreach

Host a contest among your brand fans and invite an influencer to home-deliver the prize to the winner and live stream or share a video of their reaction on their social platforms. The influencer's fans will have one more good reason to participate in your next contest and get a chance to meet their idol. See full idea
 

 
 
2. Invite influencers to test the durability of your products in extreme conditions
 
Idea by NinjaOutreach

Ask popular influencers to push your products to their limit in hostile conditions, such as dropping them from a mountain, putting them in the freezer, etc., and share their experiments in videos on social media. See full idea
 

 
 
3. Invite funny influencers to prank your customers and share their pranks in video
 
Idea by NinjaOutreach

Invite influencer humorists to prank your customers in your locations and share their pranks with their fans on social media. People will go to your establishments in the hopes of getting pranked by their idols. See full idea
 

 
 
4. Invite influencers to act as secret shoppers and share their experience in video
 
Idea by NinjaOutreach

Show the quality of your customer service by inviting influencers to shop at one or several of your locations and share their overall customer experience with their fans on social media. See full idea
 

 
 
5. Show how easy it is to use your product by giving a crash course to influencers
 
Idea by NinjaOutreach

Invite influencers to follow a class and show how easy it is to learn how to use your product to their fans, whether it is learning how to ski with your equipment or learning how to bake with your ingredients, or anything that can be learned easily by the general public. After learning the key skills they need to use your products or services, influencers can showcase their new talent to their fans and challenge them to learn it as well. See full idea
 

 
 
6. Have influencers do a blind test with your products and your competitors' ones
 
Idea by NinjaOutreach

Showcase your confidence in the quality of your products by sending out free samples of your products and your competitors' products to influencers all wrapped up in the same package so influencers do not know the brand they are testing out. Ask them to live stream or share a video of their tryout and tell their fans which product they prefer. Reveal the products' identity during a live-streamed event that influencers can restream to their fans. See full idea
 

 
7. Have influencers live a day in the life of an employee at your company
 
Idea by NinjaOutreach

Invite influencers to act as an employee for a day and vlog during the day to show their fans what it looks like to work for your company. See full idea
 
 

 
8. Showcase how your products are made through the lens of influencers
 
Idea by NinjaOutreach

Invite influencers to visit your factory and vlog during the day to show their fans how your products are made. See full idea
 

 
  
9. Create a secret handshake for your brand and have influencers share it in video
 
Idea by NinjaOutreach

Choreograph an easy and fun handshake that represents your brand and collaborate with influencers to share videos of themselves teaching it to their fans or doing it with their friends or other influencers. People knowing the secret handshake will feel exclusive and privileged to be part of your secret community. See full idea
 

 
 
10. Create a dance for your brand & have influencers share their best moves in video
 
Idea by NinjaOutreach

Choreograph easy dance moves that represent your brand and collaborate with influencers to share videos of themselves dancing on your jingle. You'll have people dancing in no time! See full idea
 
 

 
 
 
FAQ
 
Q1. What is NinjaOutreach?
 
A. NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.
 
Q2. How does the free trial work?
 
A. The NinjaOutreach Free Trial is a no-commitment, no contract, a 7-day free trial. You can sign up in seconds and unlock instant access for 7 days. At any point in the trial, you can choose to purchase or cancel your subscription. If you choose not to purchase a plan, you will not be charged during your trial period as long as you remember to cancel it before it expires.
 
Q3. How much does NinjaOutreach cost?
 
A. The Flex plan starts at $155 /month billed annually. Choose the right subscription plan for you here.
 
 
  

Ready to incorporate Influencer Marketing Strategies into your overall plan?

The right Influencer strategy can undoubtedly assist you in boosting sales and increasing brand awareness. Search for more Sampling ideas to differentiate yourself and unleash your maximum potential on Wittycloud.