Sponsorship is undeniably the second largest marketing communications spend, accounting for 11 percent to 18 percent of the total marketing budget. Nielsen Sports reported a 107 percent increase in global sponsorship spending last year. It is not surprising given that sponsorships result in an average 10% increase in purchase intent among the exposed fanbase. (Source: Nielsen)
Strategic sponsorships can help your company achieve a variety of marketing objectives, including:

• Brand awareness — Showcase your brand to new and, typically, large audiences

• Reputation — Align your brand with something that your target audience is passionate about

• Brand positioning — Reach specific demographics by targeting the audiences of your sponsors

However, sponsorship does not imply simply displaying a logo. To get the most out of your sponsorships, your audience must recognize the value you bring to the sponsor, which is what sponsorship activation is all about. To get you started, we've provided some brilliant sponsorship activation ideas below.

Wondering what Marketing Ideas to use for your Sponsorship Activations?

Let’s take a closer look at the best Sponsorship Activation ideas for your business.

1. Have the people your organization sponsors do your video product demos

Idea by monday.com

Make the people that your organization sponsors the ambassadors of your brand and ask them to present your products in the form of self-made videos from their work or training place. Whether they are athletes, gamers, artists, entrepreneurs, or anything else, clients will be excited to watch them in their environment and learn about your new products, features, etc. See full idea

2. Demonstrate your local commitment to local residents with geo-targeted ads

Idea by monday.com

Take advantage of the attachment that the inhabitants of a neighborhood have towards a local business, person, or organization that your company supports to promote your services or products. For example, put up billboards near a place you support mentioning the fact that your organization sponsors it. See full Idea

3. Have your sponsored athletes and coaches train your teams on project management

Idea by monday.com

Showcase your athlete sponsorships to your employees and stakeholders by offering a masterclass in which they learn how to transpose their workflows into an athlete mindset. Have a coach train your staff on how they can track their projects' progress, objectives, performances, etc. as would their athletes. See full idea

4. Celebrate your sponsored and internal teams' achievements with the community

Idea by monday.com

Demonstrate that your organization recognizes the hard work and efforts that are being made while also building a strong sense of belonging, by celebrating your teams' achievements and those of your sponsored organizations and people. Each time your sponsorees reach a milestone in their discipline and each time a milestone is reached in your teams' projects, have a celebration with all the stakeholders of your company. See full idea

5. Make you social media calendar available to your sponsorees so they can share it

Idea by monday.com

Share your social media calendar with your the organization or people you sponsor to help them share your content easily and showcase the support they get from you. See full idea

6. Showcase how your solution helps you sponsorees in their respective disciplines

Idea by monday.com

Create use cases for each organization or people you sponsor demonstrating how they use your products or services in their respective discipline, from athletes to artists to entrepreneurs, startups and more, thus showcasing the wide range of industries that your solution can apply to. The use cases can take the form of self-made videos from tyour sponsorees, blog article, Q&A, interviews, etc. Then, use this content to promote your solution to potential client in those specific industries. See full idea

7. Host a competition of your sponsorees' discipline  in your facilities

Idea by monday.com

Showcase your sponsorship program and the organizations or people you sponsor by hosting a friendly competition in the discipline of your sponsorees and inviting them to join in. Invite your company's stakehholders, from employees to the shareholders to the general public, to participate in the event and meet your ambassadors. See full idea

8. Help sponsored ambassadors gain clients by offering benefits to your clientbase

Idea by monday.com

Add more benefits to your sponsorship program by referring your actual customers to your sponsored ambassadors. Create a program or marketplace to showcase the organiztions and people your sponsor and where your clients can get benefits, such as promo code, to test out your sponsorees' products or services. See full idea

9. Reward your sponsored ambassadors with money when they refer clients

Idea by monday.com

Increase the willingness of the organization or people you sponsor to share your content, brand, and support by setting up an affiliate program so they get money rewards when they refer new clients. See full idea

10. Add a ranking system to your sponsorship program to reward performances

Idea by monday.com

Create a ranking system that tracks the success of your sponsored ambassadors; the higher they are in the rank, the bigger the benefits they get from your company, such as free products or services, more visibility on your platforms, etc. The higher your sponsored ambassadors perform, the more visibility your brand will get from the coverage of their success.  See full idea

FAQ

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A.You can sign up for a free account at monday.com.

Q4. How much does monday.com cost?

A. The Individual plan is free. Learn more about available monday.com plans and pricing.

Ready To Optimize Your Sponsorships?

Don't let sponsorship activation overwhelm you in the marketing and advertising world. You can make the most of your sponsorship dollars and reach your audience in the most effective way possible by identifying your objectives and tying everything together with the right activations. Search for more Sponsorship Activation Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.