The majority of marketers (74%) use visuals in their content over seventy percent of the time and 49% of marketers rate visual marketing as Very Important to their marketing strategy, 22% consider it Important, and 19% say that their strategy is nothing without visual content.
It is not surprising given that 10% of the information that people hear is likely to be retained in their memory three days later vs 65% when it is combined with a pertinent image. Moreover, it has been shown that visuals enhance learning and comprehension, as well as encourage taking action and consuming additional content.

If you’re producing content without visuals, you’re missing out on a huge business opportunity. Here are the top reasons why you should include visual content in your global content marketing strategy:

• Visuals grab the attention of your audience

• Visuals help consumers’ comprehension

• Visuals are highly-shareable content

• Visuals are great for SEO and backlinks

• Visuals can increase brand awareness

But, sadly, visual content remains the biggest challenge for 23.7% of content marketers in 2022.

If you're ready to use visuals to their full potential, check out our Top 10 visual content marketing ideas you can find on Shutterstock.

Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).

Wondering what Content Creation Ideas to achieve your business goals?

Let’s take a closer look at the best visual content ideas you can produce with Shutterstock.

1. Create a limited edition product packaging from your favorite illustration

Idea by Shutterstock

Use your favorite illustration to create a limited edition packaging for one of your products and showcase your interest and support in art. Change the packaging now and then so people get to discover new illustrators and you get to interest a new clientele. Editorial content about the illustrators, such as interviews, articles, videos, etc. could be created and shared on your blog and social media platforms. See full idea

2. Showcase your company without being promotional with a theme-based photo book

Idea by Shutterstock

Create a theme-based photo book that relates to your industry so people can relax at home and enjoy beautiful pictures while thinking about your company in the back of their heads. The photo book could be a monthly magazine or e-magazine that can be downloaded when customers purchase one of your products or in exchange for their email address. It could also be a great gift for employees or a fundraising tool. See full idea

3. Share an image and tell how it relates to your company's expertise, values, etc.

Idea by Shutterstock

Looking to share content on social media but dont knwo what to share? Use an image to express your positioning, expertise, values, etc. Simply share an image and express why you as a brand like it and ask followers to answers in comments why they like or not this image. Easy simple content that gets people engage! See full idea

4. Transform your employees into ambassadors with branded personalized digital kits

Idea by Shutterstock

Offer to each of your employees a unique promotionnal digital kit that represents them and their personal interest, whether it is a specific sport, arts, etc. so they can promote their employment with a personnal touch.  This kit contains social media visuals (such as a cover picture) that showcase both your brand and their personal interest and their role in your company. For example, a fan of baseball could receive visuals that contains your logo wearing a cap. See full idea

5. Showcase your branches' location with images of local landmarks

Idea by Shutterstock

Share images of local landmarks and hidden gems near your branches' locations on their respective social platforms to showcase your company locations and position your company as a local and involved corporate citizen. See full idea

6. Welcome new employees by sharing a photo of their country on your platforms

Idea by Shutterstock

Celebrate your team's diversity and showcase the beauty of your employees' country of origin by sharing a photo of their country on your social platform announcing their arrival within your company. See full idea

7. Build a momentum up to the launch of your product by showcasing images as clues

Idea by Shutterstock

Host a competition on your platforms in which participants must come back day after day to discover what image you've shared and what it represents put together with the other images you've shared so far in the goal fof uncovering the final big annoucement or new product you're launching. See full idea

8. Ask to guess a photo's location to promote an opening or your products' origins

Idea by Shutterstock

Host a contest in which your followers have to guess the location of the photos you share on your social platforms for a chance to win a prize. These posts can be used to announce new location openings or to showcase the countries of origin of your products. See full idea

9. Host a contest where participants must remix a photo and vote on their favourite

Idea by Shutterstock

Ask your followers to edit a photo and remix it to showcase your brand the best way they see fit. Then ask the whole community to vote on the remix image that they feel most represent your brand. The creator who receives the most votes will have his remix creation been used a prmotionnal material in your next campaign and will receive a prize wether it is monetary compensation or anything you see fit. See full idea

10. Create a website that offers a personalized UX according to users' persona

Idea by Shutterstock

Offer a personalized user experience on your website that is unique to each of your users; the photos change according to your users' geolocation, habits, and demographics. Use photos that speak to them, photos that they can relate to and that are local to them. See full idea

FAQ

Q1. What is Shutterstock?
A. Shutterstock is a global marketplace for stunning visuals and immersive experiences. Shutterstock provides royalty-free stock visuals and music for all your business needs.

Q2 . What type of content can I find on Shutterstock?

A. You can find the following content on Shutterstock:

• Images

• Videos

• Music

• SFX

Q3. How do I sign up for Shutterstock?

A.You can try it for free here.

Q4. How much does Shutterstock cost?

A. The Image Subscription starts at 29 USD / month for 10 downloads per month. You can also by images on-demand starting at 29 USD for 2 downloads. Learn more about available Shutterstock plans and pricing.

Ready to add amazing visuals to your content marketing strategy?

The right visuals can undoubtedly assist you in grabbing the attention of your audience, increasing website traffic, and generating business. Search for more Visual Content Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.