The use of video chat for customer service has surged by an astounding 70% in the last couple of years. (Source: Webhelp) It’s not surprising that Live Video Chat is becoming a common customer contact channel with customers using live video chat being 4x more likely to make a purchase. (Source: Talkative) Adding Live Video Chat strategies to your marketing plan can help you with:

• Increase sales — when customers can see the product or service in action, they are more likely to make a purchase

• Personal experience — video customer support humanizes the digital customer experience; it brings the in-store experience online

• Build relationships — Face-to-face contact helps to build trust and genuine relations

Moreover, with remote work now being the norm, how do you connect teams or departments that aren’t in the same location or work opposite schedules? From live webinars to video chatting, to training videos, live video chat is an effective way to build interactions between employees inside and outside work.

There’s no doubt that live video chat is a powerful tool every business must have in their marketing toolbox. But where to start? Below, we’ve laid out some brilliant live video chat ideas to get you started with Zoom.

Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).

Wondering what Marketing Ideas to use for your live videos with Zoom?

Let’s take a closer look at the best ideas for Live Video Chat for your business.

1. Gamify your online meetings with clues hidden in each breakout room

Idea by Zoom

Gamify your online meetings and get people to talk to each other. Have a member of your team in each breakout room with a specific clue. Participants must visit each breakout room and discuss with each of your representatives to uncover all of the clues and be the first to uncover the big riddle. See full idea

2. Have your sales rep give live-streamed demos from your store to online buyers

Idea by Zoom

Make a bridge between the digital and the physical world by offering live one-on-one demos of your products to online buyers. Let customers see more features and get more information from your sales representatives by discussing with them face-to-face and seeing the products in their hands via a live stream system installed in your stores. See full idea

3. Jazz up your online meetings with artistic video backgrounds from local artists

Idea by Zoom

Showcase your social responsibility as well as your creativity by having artists from your community create unique backgrounds for your employees' online meetings. Change the background selection frequently to support even more talented artists and help them to get discovered by your employees and their network. See full idea

4. Live stream your events to get more reach, emails, and leads

Idea by Zoom

Take advantage of your events that are in presential mode by live streaming them on your digital and social platforms so that your global customer base can join in the fun. Make sure to request an email to access the online event so you gather relevant data for your future promotional email campaigns. See full idea

5. Host a virtual trade show where each breakout room is a kiosk

Idea by Zoom

Embrace the digital era by live streaming your physical tradeshow or hosting an online-only tradeshow where each kiosk is a breakout room. Visitors must navigate from one breakout room to the other to meet with the vendors and learn more about their offerings. There are no more limits to the number of kiosks and visitors you can have to your trade show and no more geographical boundaries either. So you can now create the biggest global tradeshow. See full idea

6. Host live streamed courses that your employees can take no matter where they are

Idea by Zoom

Establish a virtual employee program that allows your employees to do activities together regardless of where they work and live. Get your employees to know each other and enjoy quality time together by offering live-streamed masterclasses. Employees can join in the masterclasses that speak the most to them, from cooking classes to yoga courses and everything in between. See full idea

7. Unify factory and office workers by setting up a direct videoconference line

Idea by Zoom

Unify the decision-making process of your company by setting up a live video face-to-face communication channel between employees in the office and workers in the factory. When people in the office must make decisions that impact workers in the factory, they can directly speak with a person in the factory to ask their questions and see how they work, so decisions are made with their reality and concerns in mind. See full idea

8. Reach out to more potential buyers by offering one-on-one virtual demos or tours

Idea by Zoom

Have your sales representatives give one-on-one virtual demos or tours to potential buyers so that they don't have to travel to test out or see your products. Promote this new personalized service with a weekly public demo showcasing a different product each week that is broadcasted on your social and digital platforms. See full idea

9. Show that you value transparency by broadcasting your board meetings live

Idea by Zoom

Demonstrate to your company's stakeholders that you value transparency by broadcasting your board meetings live. See full idea

10. Let customers have a say during virtual brainstorming sessions with your teams

Idea by Zoom

Get your customers involved in your next product offering or campaign by inviting them to participate in virtual brainstorming sessions with your teams. By doing so, you show that you care about your customers and that their interests are taken into consideration in your decision-making process, while also gathering relevant data for your marketing team. See full idea

11. Grow your following by broadcasting your video content from unusual places

Idea by Zoom

Make sure your followers watch every single online video content that you share by broadcasting them from unusual places and changing the decor each time. They will be impatient to watch your next product demo, announcement, or any other online content, such as podcasts, interviews, and more, to discover from which hidden spot you're broadcasting. See full idea

12. Ask influencers to re-stream your stream so they can interact with your content

Idea by Zoom

Get influencers to re-stream your live broadcast so they can engage with your content instead of just sharing it. Re-streaming lets them personalize the stream by adding their own video feed in the shared stream so they can comment live and interact with their own followers. See full idea

FAQ

Q1. What is Zoom?

A. Zoom is one of the leading video conferencing software apps. It enables you to virtually meet with others - either by video or audio-only or both, all while conducting live chats - and it lets you record those sessions to view later.  

Q2. What are Zoom's main solutions?

A. Here are Zoom's core products:

• Meetings

• Webinars

• Virtual Events

• Screen sharing

• Recording

Q3. Do you need an account to use Zoom?

A. Zoom account is not required if you are strictly joining Zoom Meetings as a participant. An account is only required if you need to create your own meetings and send invitations to participants.

Q4. How do I sign up for Zoom?

A.You can sign up for a free Zoom account at zoom.us/signup.

Q5. How much does Zoom cost?

A. A basic Zoom license is free. Learn more about available Zoom plans and pricing.

Ready To Add Live Video Chat to your Marketing Plan?

Live video chat is a powerful tool to work into your marketing plan, so it’s time to embrace it. Search for more Live Video Chat Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.