Online shopping is expanding at an alarming rate. By 2040, online sales will account for 95% of total sales (Source: Statista ) However, simply launching your e-commerce site is insufficient; people must first discover you before they spend money with you, which is what e-commerce marketing is all about.
Here are some of the advantages of incorporating E-commerce strategies into your global marketing plan:

• Increases website traffic and converts visitors into new customers

• Reengages visitors and customers with timely, relevant offers

• Improves the post-purchase experience to increase loyalty

We’ve laid out some brilliant E-commerce Marketing Ideas to get you started.

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Wondering what E-commerce Marketing Ideas to increase traffic and conversions?

Let’s take a closer look at the best E-commerce marketing ideas to promote your online store.

1. Transform your website into a role-playing adventure

Idea by Ahmad Pollard

Transform your website into a role-playing adventure that allows your visitors to decide on the character they want to play, and then navigate through your website according to the different scenarios they encounter and decisions that they make. Offer incentives to the visitors of your website by providing prizes for the discovery of secret outcomes. These hidden prizes will be sure to attract members of the online gaming community who will want to share the tricks to navigating the stories. See full idea

2. Reward shoppers with higher discounts the longer they visit your store

Idea by Olivier Veron

Increase shopper engagement and visit time by rewarding customers with higher discounts the longer they stay in the store; for every minute a customer visits your physical location or looks at your online store, they will earn themselves points that can be exchanged for discounts or free items. Develop an app that tracks the time of a physical visit through location tracking software, and times online visits through a plugin that tracks the digital activity of a user when open. See full idea

3. Have your customers excited by providing different weather-based discounts

Idea by Martin Villette

Have your customers excited all day, no matter the weather, by providing different weather-based discounts. Program a plugin that connects to a weather channel's API that registers weather temperature in real-time in order to offer promotions based on the weather: when the software records temperatures outside the seasonal norms of a given region, a corresponding promotion is offered to local consumers. See full idea

4. Create a merch dropshipping store and upsell your merch with membership

Idea by Rae Sharp

Transform your fans into members by creating a merch dropshipping store and upselling your merch with membership. Send merch to influencers and promote your merch on social media to create a sense of belonging among your fans and increase their interest to buy. At checkout, give them the option to purchase a membership to support even more your organization. See full idea

5. Develop a Buy Me a Coffee plugin that allows donors to give a real cup of coffee

Idea by Olivier Veron

The ‘Buy Me a Coffee’ plugin that already exists, works as a way for people working online to receive monetary donations, but it isn’t the same as the nice, warm reminder that your work is appreciated. Develop a plug-in that allows digital professionals the opportunity to receive a credit for a free cup of coffee from their appreciative fans and clients through a loyalty card that can be used at any participating coffee shop of their choice. See full idea

6. Optimize your open hours with real-time price adjustment according to demand

Idea by Sydney Hampton

Optimize your open hours that are regularly less busy by pricing them accordingly, inspiring consumers to take advantage of the low prices and making you a little busier throughout all of your hours of operation. In order to set up this new pricing system, you need to incorporate artificial intelligence into your booking system that will analyze the demand for your services in real-time and adjust your prices accordingly; high traffic means higher prices, and low traffic means lower prices. See full idea

7. Deliver to your clients wherever they are close to you with a geolocation app

Idea by Sydney Hampton

What if you could cater to more customers at any given time without having to break the bank in rental fees for a larger space? Design and create a mobile app that allows your customers to purchase your products and request they be delivered to wherever they are close to you. Promote your app through the use of stickers with QR codes that act as geolocation points for customers to let you know their exact location, whether it be a bench in the park or a gathering on the street corner. See full idea

8. Let online shoppers try on your product before purchase through an AR app

Idea by Keziah Mackenzie

Anybody would agree that online shopping is a much easier and more enjoyable experience than in-store shopping until they receive the items they’ve ordered, and nothing fits because they weren’t able to try them on. Your company can solve this problem by designing and creating an augmented reality app, hosted on your company’s website, that allows your customers to see themselves wearing your products and assess whether or not they fit their style. See full idea

9. Create a 360 video for every seat so people can visualize their seating location

Idea by Ann Pickett

Offer your customers the possibility to visualize the view from their seat before purchasing tickets by capturing an immersive, 360-degree image or video for every seat in a venue, space, or method of transportation and integrating this video content into your website so that anybody looking to make a purchase can get a sense of their desired seating location. See full idea

10. Create educational microsites to educate your audience

Idea by Lucie Le Liard

Create educational microsites to educate your audience. See full idea

11. An app that allows shoppers to see if a furniture or décor works in their home

Idea by Larissa Mann

Create an augmented reality app, hosted on your company website, that allows your online customers to see each one of your products appear in their homes through their mobile screens to see whether or not the item actually works for where they have envisioned it; something you can’t do while sitting in a store. See full idea

12. Create a rating program for buyers to know just how easy a product is to repair

Idea by Dru Harris

New generations of consumers want to help save the planet by finding ways to repair their items instead of throwing them away. Help these customers make their decisions easier by implementing a new in-store and online rating program for your products that lets potential buyers know just how difficult a product will be for a person to repair themselves; ratings will range from “very easy to repair”, to “might need some experience to repair”, to “you will need to hire a professional to repair”. See full idea

FAQ

Q1. What is E-commerce?

A. E-commerce, also known as electronic commerce or internet commerce, refers to the purchase and sale of goods or services over the internet, as well as the transfer of money and data to complete these transactions.

Q2. What is e-commerce marketing?

A. E-commerce marketing is the practice of driving traffic to your online store, converting that traffic into paying customers and retaining those customers after the sale.

Q3. What is an e-commerce marketing strategy?

A. An e-commerce marketing strategy consists of the tactics you intend to employ to promote your online store and increase sales. The strategy is a long-term plan for your e-commerce business. It is based on your market knowledge, trends, consumer research, brand values, and product.

Q4. What are the different forms of E-commerce?

A. E-commerce can take several forms:

• Retail is the sale of a product directly to a customer by a business without the use of an intermediary.

• Wholesale is the sale of products in bulk, usually to a retailer who then sells them to consumers directly.

• Dropshipping is the sale of a product that has been manufactured and shipped to the customer by a third party.

• Crowdfunding is the collection of funds from consumers prior to the release of a product in order to raise the startup capital required to bring it to market.

• Subscription is the regular, automatic purchase of a product or service until the subscriber chooses to cancel.

• Physical products are any tangible good that necessitates replenishing inventory and physically shipping orders to customers as sales are made.

• Digital products are downloadable digital goods, templates, and courses, as well as media that must be purchased or licensed for use, are examples of digital products.

• Services are a skill or set of skills offered in exchange for payment. The time of the service provider can be purchased for a fee.

Ready to promote your online store?

The right e-commerce marketing strategy can undoubtedly assist you in creating a successful store that provides a positive customer experience for online buyers. Search for more E-commerce Marketing Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.