The hospitality industry is a highly competitive space, with numerous hotels and resorts vying for the attention of potential guests.
One way to stand out in this crowded market is through event activation. Whether it's a corporate conference, a music festival, or a wedding reception, events are a key revenue generator for hotels, restaurants, and other hospitality businesses.

However, activating events is more than just setting up tables and chairs. To truly maximize the potential of your events, you need to focus on creating memorable experiences for your guests. By doing so, you’ll drive more revenue for your business and enhance customer loyalty.

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Wondering what Event Activation Tactics to achieve your business goals in the Hospitality Industry?

Let’s take a closer look at the best event activation tactics to stand out in a crowded market, drive more revenue for your business, and enhance customer loyalty

 
 
1. Host a body painting workshop to attract younger clients
 
Idea by Speed-XM

Invite a visual artist to give a workshop on body painting, whether in your establishment or in a popup venue, for a fun and entertaining happening with your customers. Make sure to pass along your key messages, such as the importance of self-confidence, or anything you wish to convey. See full idea
 

 
 
2. Design a pop-up customized selfie booth for your events using expanded plastics
 
Idea by Polymos

Create a lightweight and easy-to-handle temporary personalized photobooth out of expanded polystyrene elements for your events. This is an eco-friendly option for your event activations since we recycle polystyrene and polypropylene wastes and reuse recycled material for manufacturing various expanded plastic products or redistribute them on the market as raw materials. See full idea
 

 
3. Create evolutive cocktails with frozen alcohol to tell a story
 
Idea by Ufrost

Have your cocktail embody the story or key message you aim to tell during your event by creating cocktails that transform throughout the tasting experience. Using our instant freezing technology, your cocktails will provide guests with two distinct tasting experiences, a first one once they receive the cocktail with the frozen alcohol on top and a second one when the alcohol melts. See full idea
 

 
 
4. An immersive experience where the decor follows the menu
 
Idea by Camille Renaud

Create an immersive experience for your event guests by transforming the decor of the room throughout the evening according to the meals being served. The projections, ambiance, and lighting should change at every service and correspond to the ingredients or the meal served in front of them. See full idea
 

 
 
5. Construct an ephemeral screen for your outdoor movie nights from our blocks
 
Idea by Polymos

Use our large blocks in expanded polystyrene (EPS), expanded polypropylene (EPP), and expanded polyethylene (EPE) to create a giant ephemeral exterior screen on which you can project movies for your outdoor movie nights. This is an eco-friendly option for your event activations since we recycle polystyrene and polypropylene wastes and reuse recycled material for manufacturing various expanded plastic products or redistribute them on the market as raw materials. See full idea
 

 
 
6. Make guests attend your event from start to finish with a cocktail schedule
 
Idea by Ufrost

Change the cocktail being served to your guests each hour, increasing their interest in coming early to taste them all! As you would for a show program, make sure to promote the drinks program so people know in advance what they really don't want to miss. See full idea
 

 
 
7. Create a popup selfie station with a robot that draws portraits with a brush

Idea by Speed-XM

Using AI and computer vision, spark passers-by's attention by having a robot draw portraits of willing participants. People will definitely stop at your popup station to get a glimpse of the final result and even get their own portrait! See full idea
 

 
 
8. Add live captions during your event's talks for people with hearing impairment
 
Idea by Pixsenses

Thanks to speech-to-text technology, you can add captions in real-time while speakers are giving their speech at your face-to-face, hybrid, or online events. You'll make sure everybody understands and follows the talks, thus ensuring participants' satisfaction, while showcasing that you care about your guests' well-being. See full idea
 

 
  
9. Create frozen versions of your hot drinks to show you're a 4-season destination
 
Idea by Ufrost

Use our instant freezing technology to convert your client's favorite hot beverages into refreshing cocktails during hot summer days. Not only will you diversify your cocktail offering but you will also increase locals' interest in coming back to your establishment all year long! See full idea
 

 
 
10. Reinvent the traditional treasure hunt by hosting one that is multi-sensory
 
Idea by Speed-XM

Transform a room into a sense-searching game where people must find clues with all of their senses using what they smell, what they hear, and even what they taste, to solve the puzzle. This hunt can take place in your establishment or throughout your whole city, having different establishments participating to add different stops to the itinerary. Whether they are locals or tourists, people will discover your location on a whole new level! See full idea
 

11. Sell insulating reusable boxes for your clients to carry their leftovers home
 
Idea by Polymos

Instead of sending clients home with their leftovers in unreusable containers, offer them the option to buy branded insulating reusable boxes made of expanded polypropylene (EPP) and show that you do your part for the planet. See full idea

12. Organize a masked event to show you value diversity, real beauty, and inclusion
 
Idea by Deep Waters Events

Break barriers and create an equal opportunity for everybody that is not based on their physical appearance by hosting a masked event for your customers, clients, employees, or any other stakeholders of your company. See full idea

FAQ
 
Q1. What is event activation?

A: Event activation is a marketing strategy used to engage with customers and promote brand awareness through interactive experiences at events or conferences. In the hospitality industry, event activation can involve creating unique experiences and activations that showcase a hotel or resort's offerings, services, and amenities.

Q2. How can event activation help my hospitality business?

A: Event activation can help your business by creating a memorable experience for attendees that showcases your brand and sets your business apart from competitors. By creating a unique experience, you can generate buzz and excitement about your business and increase customer engagement.

Q3. What are some examples of event activations in the hospitality industry?

A: Examples of event activations in the hospitality industry could include hosting a rooftop cocktail party with a live DJ, organizing a cooking demonstration featuring a celebrity chef, or setting up a pop-up spa offering massages and other wellness services.

Q4. How do I create a successful event activation?

A: To create a successful event activation, it's important to identify your target audience and what will appeal to them. Consider the location, theme, and overall vibe of the event to ensure that your activation fits in seamlessly. It's also important to have a clear message and purpose for your activation, whether it's to promote a new product or service or to simply create a memorable experience for attendees.

Q5. How do I measure the success of my event activation?

A: To measure the success of your event activation, consider factors such as attendance, engagement, social media mentions, and feedback from attendees. You can also use surveys or other feedback mechanisms to gather information on what attendees liked and disliked about the activation.
 

 

Ready to incorporate Event Activation Strategies into your overall plan?

The right event activation strategy can undoubtedly assist you in driving more revenue for your business and enhancing customer loyalty. Search for more event ideas to differentiate yourself and unleash your maximum potential on Wittycloud.