According to Salesforce's 2020 State of the Connected Consumer study, more than half of consumers have an emotional bond with the company they most frequently purchase from. It is reasonable to say that the majority of customers want to connect emotionally with your brand. People crave real stories they can connect with and they reward brands who provide them by purchasing from them.
Experiential events offer the ideal environment for developing close relationships with current and potential clients. You can create an emotional bond with potential long-term customers while giving potential new customers a chance to experience your brand.

Use these events to create an emotional, story-driven experience that will motivate your first sales and keep your clients coming back for years to come. Although a participant in your experiential event might not be in a position to buy your product or service right away, they might have such a memorable experience that they choose your brand the next time they are.

In addition, value-adding and cutting-edge events that offer value are more likely to be shared and receive extensive media coverage. Because of this, they play a crucial role in helping both established brands and new ones spread the word about their newest products and services.

Events may play a key role in increasing brand awareness, establishing corporate credibility, and driving curiosity in your next event or release when they are executed carefully.

Help your target audience see and experience how your offerings work so they can comprehend how you'll help them overcome their difficulties with these great experiential event marketing ideas.


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Wondering what Experiential Event Marketing Ideas to achieve your business goals?

Let’s take a closer look at the best experiential event ideas to spread the word about your newest products and services

 
 
1. Construct an eco-friendly ephemeral amphitheater for your event from our blocks
 
Idea by Polymos

Use our large blocks in expanded polystyrene (EPS), expanded polypropylene (EPP), and expanded polyethylene (EPE) to create an ephemeral exterior or interior amphitheater. This is an eco-friendly option for your events since we recycle polystyrene and polypropylene wastes and reuse recycled material for manufacturing various expanded plastic products or redistribute them on the market as raw materials. See full idea
 

 
 
2. An interactive digital game to make sure attendees can drive after your event
 
Idea by Camille Renaud

Have your guests play an animated digital game that puts their driving skills to the test to ensure they can drive at the end of the evening. In addition to showcasing your fun and forward-thinking values, you will show that you care about their well-being and the well-being of others. See full idea
 

 
 
3. Let your event guests select the next songs they want to hear with live polls
 
Idea by Deep Waters Events

Increase your guests' engagement during your events by letting them decide on the next song through a mobile app. The app lets you create live polls that guests can answer while they dance. The song that gets the most votes is the next to be played. See full idea
 

 
 
4. A portable VR experience for high foot traffic locations and sponsored events
 
Idea by Hugo Beaumont

Set up a nomadic VR experience that allows your brand ambassadors to easily head out to locations that are heavy with foot traffic. Each ambassador will be wearing high-tech apparel that includes a backpack computer, batteries for longevity, a VR headset, and handles with a pole for the wires. These portable VR experiences can be held both indoors and outdoors, making them perfect for sponsored activations at festivals, trade shows, conferences, and fairs. See full idea
 

 
 
5. Create a giant logo using expanded plastics and project mapped animations on it
 
Idea by Polymos

Create a lightweight and easy-to-handle giant logo of your brand out of expanded polystyrene elements and have a video mapping artist design animations for your events. This is an eco-friendly option for your event activations since we recycle polystyrene and polypropylene wastes and reuse recycled material for manufacturing various expanded plastic products or redistribute them on the market as raw materials. See full idea
 

 
 
6. Send your guests clues to find the location of your super exclusive party
 
Idea by Deep Waters Events

Make your guests feel privileged and exclusive to be at your party by sending them clues to find its secret location. To find the venue, guests must follow the clues they have received by email or SMS on the day of the event. See full idea
 

 
 
7. A virtual assistant that welcomes guests as they arrive and scan their tickets
 
Idea by Camille Renaud

Create an installation that takes the form of a virtual assistant that uses your ticket system to welcome guests by their first name and direct them to their seats when it scans their tickets. In addition to impressing your guests, you will replace the need for a hostess. See full idea
 

 
 
8. Host movie nights for consumers where the movies' themes fit with your products
 
Idea by Eventzilla

Invite consumers to assist to a movie night where the selected movie corresponds to your company's industry so that you promote it without being promotional and having your logo all over the place. By doing so, you'll regroup people that all have an interest in the movie theme, which means all potential buyers for your company. See full idea
 

 
  
9. An intelligent booth that lets guests control the decor of your event
 
Idea by Camille Renaud

Thanks to speech-to-text and image-generation technologies, let your guests engage with the decor of your event. Install a booth where guests simply have to tell out loud what they would like to see and the projections and lighting of the room will change accordingly showing images related to what they said. See full idea
 

 
 
10. Create a pop-up maze from our blocks for your events targeted to families
 
Idea by Polymos

Use our large blocks in expanded polystyrene (EPS) to create a giant ephemeral labyrinth for your events targeted to families. In addition to being lightweight and easy to handle, this is an eco-friendly option for your event activations since we recycle polystyrene wastes and reuse recycled material for manufacturing various expanded plastic products or redistribute them on the market as raw materials. See full idea
 

 
 
11. Throw a surprise party for your best customers in your loyalty program
 
Idea by Deep Waters Events

Select your best customers among your loyalty program members and throw them a surprise party with the help of their friends and family. Make sure to capture a video of the surprise moment and promote it among your other customers to increase their willingness in being selected for your next surprise party, and so their loyalty to your brand. See full idea
 

12. Let clients experience your products or services through art
 
Idea by Gabriel Lacour

Let customers discover your products or services through the work of a visual artist. During an event that takes place at your establishment, have an artist create a completely custom work of art, live, that reflects their experience of your establishment. Guests at the event will be able to watch as the piece of art comes to life. Ultimately, the guests will be able to see the finished product and compare what the piece of art makes them feel to how your business makes them feel. See full idea

FAQ
 
Q1. What are experiential marketing events?

A. Events or experiences developed by a brand with the intention of evoking an emotional bond between that brand and its customers. In contrast to the typical television advertisement, experiential events try to engage the consumer in a direct interaction with a brand element.

Q2. What are the benefits of experiential event marketing?

A. The following are some of the advantages of experiential event marketing:

• Increase brand loyalty and awareness

• Get more visibility on social media

• Feature your sponsors in natural ways

• Increase your chances of generating leads

• Boost attendance retention

Q3. What are the main KPIs of experiential event marketing?

A. The main KPIs for experiential event marketing are:

1. The location's effectiveness (how well did customers move through your area? How long did they stay in the area?)

2. The consumer's attitude

3. Statistics on the social media buzz

4. Conversions rate

5. Staff perspective

Ready to incorporate Experiential Event Marketing Strategies into your overall plan?

The right experiential event strategy can undoubtedly assist you in creating an emotional bond with your consumers and driving curiosity in your next event or release. Search for more experiential event ideas to differentiate yourself and unleash your maximum potential on Wittycloud.