With an earned media value of $18 for every $1 spent, influencer marketing has become one of the most popular types of online advertising. You don’t see that kind of media value with other marketing tactics.
In fact, 14% of 18 to 24-year-olds and 11% of millennials reported having purchased a product within six months as a result of a blogger or influencer's recommendation.

As of right now, 76.6% of American marketers expect to use Instagram for their influencer efforts in 2023, making it the platform of choice for social influencers. But pay attention to TikTok. In 2020, just 36% of American marketers employed TikTok for influencer campaigns; by 2023, that number will have increased to over 50%. In 2023, TikTok would rank third among influencer marketing platforms.

Working with influencers can help brands achieve their objectives, regardless of what they are, such as spreading the word about your brand, boosting sales, and increasing brand awareness.

Influencer marketing is here to stay and will continue to expand over the next few years. We’ve gathered great ideas from our community of creators to help you start creating your influencer marketing strategy.
 
Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).
 
 
 

Wondering what Influencer Marketing Ideas to achieve your business goals?

Let’s take a closer look at the best product influencer marketing ideas to boost sales and increase brand awareness

 
 
1. Showcase how celebrities and influencers could use your products
 
Idea by Semrush

Increase people's interest in learning more about your products or services by creating blog articles on how celebrities and influencers, such as Youtubers, gamers, etc. could use them in their day-to-day or for their business. Not only will you increase your online traffic and SEO, but your potential clients will be able to relate to those product applications. See full idea
 

 
 
2. Showcase where notable creatives go for inspiration through video capsules
 
Idea by Arthur Burton

Does your product provide the inspiration and energy your customers need to put their dreams into action? Reach out to notable people that need inspiration and energy, like athletes and creatives, to produce video capsules that showcase the locations that inspire them the most, whether it be a secret trail, a beautiful beach, or a local coffee shop. By helping your customers find inspiration in these new places, they’ll be better able to follow their dreams and they’ll have you to thank for it. See full idea
 

 
 
3. Push your products to their limits in hostile conditions to show their quality
 
Idea by Vimeo

Get inspired by popular influencers that push products to their limit by creating a video series in which you test your products in hostile conditions to show their quality. See full idea
 
 

 
4. Host masterclasses with influencers to show what they can do with your products
 
Idea by Eventbrite

Host monthly workshops in your stores and invite consumers to attend for free, with product purchases, or in exchange for a donation to a cause your company cares about. These workshops take the form of a masterclass that is given by a well-known celebrity or influencer. To optimize the reach of your events, these workshops should not be related directly to your industry, for example, if you sell kitchen appliances, you could invite a well-known chef for a cooking masterclass in your store. See full idea
 
 

 
5. Create a reaction video series where people react to your product or service
 
Idea by Vimeo

Create a reaction video series in which customers react to receiving your product or service. Each episode shows the emotional reactions of different customers. To kick off the series with a bang, have influencers reacting to your product or service and sharing their reaction video with their audience. See full idea
 

 
 
6. Support equality by providing outfits for the elite that everyone can afford
 
Idea by B Corp

Create outfits that are accessible to all and partner with politicians, celebrities, or any other influencers that your clientele admires to wear those clothes proudly. By doing so, both stakeholders of the partnership take a position towards equality. See full idea
 

 
7. Host a competition among influencers where they must promote your job offers
 
Idea by Indeed

Host a competition among interested influencers in which they must sell your job openings to their audience. The influencer that recruits the most potential employees wins a cash prize. To showcase your job offerings, they can come in for a day and do the job they are promoting to tell their fans what they liked and disliked about it (honesty is key with influencers!) See full idea
 

 
 
8. Create a merch dropshipping store and upsell your merch with membership
 
Idea by Rae Sharp

Transform your fans into members by creating a merch dropshipping store and upselling your merch with membership. Send merch to influencers and promote your merch on social media to create a sense of belonging among your fans and increase their interest to buy. At checkout, give them the option to purchase a membership to support even more your organization. See full idea
 

 
  
9. Create a sponsorship program for micro-influencers in your industry
 
Idea by Fionn Trujillo

Sponsor athletes in your field with a free membership, merch, VIP access to events, grants, etc. and use their voice to create content that they can share among their network to inspire their fans to become a member. Offer exclusive perks to their fans that become members, such as a rock climbing or mountain day with the athlete. See full idea
 
 

 
10. Offer your clients the chance to experience the life of their favorite celebrity
 
Idea by Kristie Carlson

Use the persuasive powers celebrities and influencers possess to have your establishment become the next top destination. Offer free hospitality services like accommodations or meals to notable public figures in exchange for content creation on your platforms and theirs. Create promotions that focus on each of their individual experiences, for example, a fan coming in and being able to order the same meal or stay in the same room as their favorite celebrity as they saw in your now viral content. See full idea
 

 
 
11. Promote travels with restaurateurs who brought back their culinary culture

Idea by Sydney Hampton

Promote your travel destinations, trip packages, or travel-related products through the stories of local restaurateurs that have built their establishment on the cultures they brought with them from their home countries. Invite customers to dine at these establishments and post a photo or video of their experience using your campaign hashtag #TasteTravel, and in return, they’ll be entered to win a trip to the destination the establishment originated from. See full idea
 

 
 
12. Provide outdoor equipment to a producer so they can create a nature-based track
 
Idea by Massimo Martinez

Demonstrate your expertise in providing the best products or services for a great outdoor experience by providing the necessary equipment to a well-known music producer, so that they can create a nature-focused audio experience using a revolutionary recording method called binaural recording to create three-dimensional sensational stereo sounds. Follow the producer into the wilderness when they go to make their recording and create a short documentary film about it. See full idea
 
 

 
 
 
FAQ
 
Q1. What is influencer marketing?
 
A. Influencer marketing is a strategy used by firms to advertise their goods by receiving recommendations or endorsements from online influencers and content producers.
 
Q2. What is an influencer?
 
A. Someone who, by their position of authority, expertise, or relationship with their audience—a group of people who follow them in a certain niche—has the ability to influence the purchasing decisions of others. 
 
Q3. What are the 4 types of influencers?
 
A. These are the four types of influencers:

• Nano-influencers have the smallest audience size with 10,000 followers or fewer.

• Micro-influencers have audiences that range from 10,000 followers to 100,000 followers.

• Macro-influencers have audiences sized between 100,000 and 1 million followers.

• Mega influencers have at least 1 million followers to be considered a mega influencer.

 
Q4. How much does it cost to hire an influencer?
 
A. Depending on the sector, the campaign, and the influencer's reach, the price may change. Large celebrities can earn thousands or even hundreds of thousands of dollars per post, while smaller Instagram influencers make between $100 and $300 per post.
 
 
  

Ready to incorporate Influencer Marketing Strategies into your overall plan?

The right Influencer strategy can undoubtedly assist you in boosting sales and increasing brand awareness. Search for more Sampling ideas to differentiate yourself and unleash your maximum potential on Wittycloud.