As new environmental and social concerns rise to the top of customers' considerations, companies must adapt to connect with these groups on all levels.
No matter the size of your business, social impact marketing strategies can be incorporated into your strategic plan to boost philanthropy efforts while subtly advertising your goods or services. You'll not only establish yourself as a leader, but you'll also inspire positive change for future generations.

Corporate social responsibility (CSR) and social impact are even being prioritized by an increasing number of businesses as a core and defining part of their operations.

Reach new target markets and grow your business through innovative change with these social impact marketing ideas.


Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).
 
 
 

Wondering what Social Impact Marketing Ideas to achieve your business goals?

Let’s take a closer look at the best social impact marketing ideas to build positive relationships with your customers and community members

1. Show how your products are better than their competitors in terms of impact
 
Idea by Le LAB impact

Create editorial content in which you compare your products with those of your competitors in terms of their social and environmental impact. Not only will you showcase your products added value, but you will also increase your online traffic and lead generation by optimizing your website's SEO. See full idea
 

 
 
2. Showcase you value inclusion and diversity, even in your choices of events menus
 
Idea by Josianne Laurin

Everything is part of your branding even the food you serve at your events. Make sure that your catering choices reflect your business values of inclusion and diversity by offering several options to your guests, such as vegan, halal, etc. See full idea
 

 
 
3. Showcase your business's long-term success through the voice of older customers
 
Idea by Top Sixty Over Sixty

Create content with older customers who have been with you for years to demonstrate your good business relations, your great customer service, and the quality of your products. These loyal clients who still use your products to this day are definitely a stamp of trust and credibility! See full idea
 

 
 
4. Reserve opening hours for autistic clients so they can shop with peace of mind
 
Idea by Anne-Marie Day

Make sure people with autism can visit your stores or locations by reserving opening hours so they can shop in a less noisy and busy environment. Not only will you show this clientele that you genuinely care about them, but you will also show all your consumers and stakeholders how you value the well-being of all of your clients. See full idea
 

 
 
5. Increase your products' value by placing a social impact badge on your packaging
 
Idea by Le LAB impact

Add a social and environmental impact certification badge to your products' packaging to create added value for your customers. This might be the decision-making trigger to choose your products instead of those of your competitors. Just don't greenwash, because your credibility is on the line. See full idea
 

 
 
6. Increase your events' participation rate by adding a childcare service
 
Idea by Josianne Laurin

Add a nursery service to your events so that all of your customers can participate regardless of their family situation. In addition to increasing the number of participants in your events, you'll also show that you care about your customers' well-being. See full idea
 

 
 
7. Sponsor or host events for your older customers to show that you care about them
 
Idea by Top Sixty Over Sixty

Show that you have at heart your older customers by sponsoring events of interest to this age group, such as an online event to talk about finding purpose in later life. Not only these customers will stay loyal to your company, but other age groups might choose your company instead of your competitors because you value age diversity and inclusion! See full idea
 

 
 
8. Sell insulating reusable boxes for your clients to carry their leftovers home
 
Idea by Polymos

Instead of sending clients home with their leftovers in unreusable containers, offer them the option to buy branded insulating reusable boxes made of expanded polypropylene (EPP) and show that you do your part for the planet. See full idea
 

 
  
9. Add social & environmental impact categories to your employee recognition awards
 
Idea by Le LAB impact

Add CSR categories to your employee recognition awards, such as inclusion and volunteering, to reflect your effort to make the world a better place. Promote awards nominees and winners to show that your company cares about social and environmental impact and that it rewards people who support your vision. See full idea
 

 
 
10. Show that you care about the planet by hosting waste-free events
 
Idea by Josianne Laurin

Everybody must do their part to save the planet. Make sure you do your part by having no trash bins on the premises of your events, only compost and recycling bins. Invite attendees to come with reusable containers and promote your trash-free policy on your events' premises and within your communications. See full idea
 

 
 
11. Fight against ageism and show how experienced your employees are with their age
 
Idea by Top Sixty Over Sixty

Reveal the age of your employees and promote this information as a great level of experience and knowledge within your company. For an even bigger impact, promote the cumulative years they have to demonstrate the global expertise of your company! See full idea
 

12. Ensure clients' well-being by coaching employees on how to serve autistic people
 
Idea by Anne-Marie Day

Make sure people with autism are well-served at your stores or locations by having your team trained on how to serve autistic people and people with specific needs. Not only will you show this clientele that you genuinely care about them, but you will also show all your consumers and stakeholders how you value the well-being of all of your clients. See full idea

FAQ
 
Q1. What is Social Impact Marketing?

A. Social impact marketing ties up with an organization's basic values by influencing community members' attitudes and behaviors and encouraging social change. This type of marketing emphasizes the company's involvement in enhancing the community rather than just emphasizing the product or service.

Q2. Why is Social Impact Marketing Important?

A. To remain competitive with shifting consumer needs and preferences, social impact marketing is crucial. Customers in Gen Z and the millennial generation demanded that firms make it known where they stood on the movement. Businesses with a declining consumer base included those that condemned the movement or simply adopted a neutral stance.

Q3. How Social Impact Marketing Works?

A. Brands must express their opinions on current events as a collection of individuals managing a business that is primarily concerned with producing goods and generating a profit. They must then follow up on the expression of those feelings with the specific actions they are taking to have an impact for the better.

Q4. How to Work Social Impact Marketing into Your Business?

A. Understanding the primary mission statement and goals established is necessary to integrate social impact marketing into your company. What matters most to your company, really? Is it lessening toxic waste or reducing homelessness in your community? You may locate the best social impact marketing opportunities by identifying the efforts your company wishes to concentrate on.


 

Ready to incorporate Social Impact Marketing Strategies into your overall plan?

The right social impact marketing strategy can undoubtedly assist you in reaching new target markets and growing your business. Search for more CSR ideas to differentiate yourself and unleash your maximum potential on Wittycloud.