Loyalty marketing is often pushed aside by the rush towards customer acquisition and growth.  
However, it can be 5 times more expensive to get a new customer than it is to keep an old one. Additionally, since selling to an existing client has a success rate of 60-70% and selling to a new one has a success rate of 5-20%, boosting customer retention by 5% can raise earnings by 25-95%.
 
It’s now time marketers turn their focus back to retention and loyalty. The goal of loyalty marketing is to reduce the rates of churn and maximize repeat purchasing power within your best and, oftentimes, overlooked customers as well.
 
By implementing loyalty marketing strategies, you will:

• Increase client spending: devoted clients are more likely to make purchases.

• Increase the frequency of consumer purchases: devoted customers often stick with a single brand.

• Reduce customer acquisition costs: acquiring a new client is more expensive than keeping an existing one

• Increase customer attraction: consumers prefer to do business with companies that provide loyalty programs

Loyalty marketing is about personalizing the brand experience for each user. This includes loyalty programs utilizing creative incentives across all channels to increase spending among new members and drive engagement among existing customers.
 
Check out our Top 10 customer loyalty marketing ideas you can create with Talkable.
 
 
Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).
 
 
 

Wondering what Customer Loyalty Marketing Ideas to achieve your business goals? 

Let’s take a closer look at the best customer loyalty marketing ideas you can create with Talkable

 
 
1. Give extra points to customers for no-returns because they reduce CO2 emissions
 
Idea by Talkable

Incite consumers to not return the items they purchased and got delivered, and by doing so to reduce the CO2 emissions of multiple deliveries, by offering them prime reward points for their eco-friendly action after the return policy deadline is past. By rewarding shoppers for their environmental actions with extra points, not only will you showcase your CSR, but you will also increase your sales. See full idea
 

2. Put your loyalty program on the blockchain to highlight your security know-how
 
Idea by Talkable

Put consumers at ease and show them how data security matters to your company by using blockchain technology for your loyalty program. See full idea 
 

3. Create a VIP lounge in commercial centers for your reward program members
 
Idea by Talkable

Inspired by airport lounges, create your own VIP lounge in commercial centers that members of your loyalty program can access with a certain level of points accumulated to their card. See full idea
 

 
 
4. Host a contest requiring clients to visit all your locations to stamp their card
 
Idea by Talkable

Organize a contest among your loyalty program members in which they must visit all of your locations to get a stamp on their loyalty card to have the chance to win a trip. Each location has a stamp that represents its geolocation so that consumers' reward card looks like a passport with stamps from different countries. See full idea
 

 
 
5. Offer extra reward points for certain items in limited quantity to push FOMO
 
Idea by Talkable

Make extra reward points available in limited quantities to redeem with the purchase of specific articles. Customers can follow the quantity left of available points on your website. Reset the number of points available each month to promote new products. You could use this promotion to promote, for example, newly launched articles or off-season items. See full idea
 

 
 
6. Host a monthly draw of all unclaimed points among your loyalty program members
 
Idea by Talkable

Increase consumers' willingness to join your loyalty program by redistributing all unclaimed points, that is points that consumers do not claim for their purchase because they are not members of your program, to a monthly draw. The lucky winner gets all the points added to their loyalty card. See full idea
 

 
 
7. Showcase your CSR by adding a non-profit program to your loyalty program
 
Idea by Talkable

When non-profits join your reward program, they get extra points at the beginning and get double points each time they make a purchase. See full idea
 

 
 
8. Balance your operations with additional off-peak reward points
 
Idea by Talkable

Reward customers who buy your products or services during off-peak hours or off-peak seasons with extra reward points. See full idea
 

 
  
9. Give extra points for multiple-item deliveries because they reduce CO2 emissions
 
Idea by Talkable

Incite consumers to add items to their cart, and by doing so to reduce the CO2 emissions of multiple deliveries, by offering them prime reward points for their eco-friendly action. By rewarding shoppers for their environmental actions with extra points, not only will you showcase your CSR, but you will also increase your sales. See full idea
 

 
 
10. Redistribute unclaimed loyalty points to charities
 
Idea by Talkable

Showcase your CSR by letting consumers give their unclaimed points to a charity of their choice among the ones your company has pre-selected. For example, consumers at the cash register who do not want to claim their reward points for their purchase can accept to donate these points to a non-profit. See full idea
 

  
 

FAQ
 
Q1. What is Talkable?
 
A. Your social network impacts what you buy, and where you buy from. Today, referral marketing is the most powerful force in driving new business. Talkable is a SaaS platform that allows companies to profit from the science behind referrals, while increasing sales revenue and preventing fraud.
 
Q2. What are Talkable's main products?

A. These are Talkable's main products:

• Referral Programs

• Loyalty Programs (by invitation)

Q3. How do you determine pricing? A. Talkable’s pricing plans are based on the size of the business we serve and the resources we use for each client. Hence, we have three levels of plans: for Small or starting businesses, Mid-sized companies and Enterprise. Q4. What features are included into all plans? A. All plans include full access to our platform and key features. Managed and Premium Plans offer more Customer Success team involvement, including strategy calls; design customization and white labeling. For a detailed plan comparison, please contact our team.
 
 

Ready to incorporate Customer Loyalty Marketing Strategies into your overall plan?

The right customer loyalty marketing strategy can undoubtedly assist you in retaining customers and boosting sales. Search for more Loyalty ideas to differentiate yourself and unleash your maximum potential on Wittycloud.