Events make up a sizable portion of many companies' overall marketing budgets. In fact, many businesses set aside 21 to 50 percent of their budgets for brand experiences, with events accounting for the lion's share of this spending. Live events are so powerful that the vast majority of C-Suite executives (87%) intend to invest more in them in the future.
Given the strength of in-person and virtual experiences and the potential to create one-on-one interactions, many marketers believe that event marketing is the single most effective marketing channel overall. It is not surprising when we know that 84% of event attendees claim that following the event, they have a more favorable perception of the organization, brand, good, or service being advertised.

Indeed, companies that over-achieved their performance objectives spend 1.7x the average marketing budget on live events, and the majority of companies that grow by over 30% have increased their event activities.

Whether you choose to host a virtual, hybrid, or physical event, organizing and hosting an event can however be an arduous task. But when done effectively with a well-thought-out plan, the benefits are significant. There are several benefits to adding events to your marketing plan:

• Event marketing generates revenue - 52% of business owners claim that event marketing is the marketing channel that drives the most ROI and 95% of marketers consider event marketing to be the most important way to achieve business goals.

• Event marketing builds authentic relationships with clients - 93% of marketers believe in-person events provide attendees with a valuable opportunity to form connections in an increasingly digital world.

• Event marketing increases brand recognition - 64% of event marketers reported that the primary reason for hosting events is brand awareness for their company or products.

There are numerous ways to use event marketing effectively and profit from it. Check out our Top 10 event marketing ideas you can easily manage with Eventzilla.

Disclosure: This content includes affiliate links, which means that if you click on them, we will get a commission (without any extra cost).

Wondering what Event Marketing Ideas to achieve your business goals?

Let’s take a closer look at the best event marketing ideas you can easily manage with Eventzilla.

1. Educate your clients by letting them assist to your teams' training sessions

Idea by Eventzilla

Help your clients understand what you do and showcase your expertise by letting them assist to your internal team's training sessions. Create and share a calendar of coaching sessions so clients can RSVP to the trainings of their choice. These sessions can be virtual, in-person or hybrid. See full idea

2. Host an annual industry celebration to position your company as the leader

Idea by Eventzilla

Create an annual event, such as an annual barbecue before summer holidays, where all your shareholerds are invited from employees, to consumers, to suppliers, so you can all meet together and present your vision for the upcming year, celebrate your achivements and those of your partners from the pastyear, reward efforts and give medals and prizes to people that have distinguished themselves. Everybody will want to be part of your big family and become a client, supplier, or partner. See full idea

3. Restream and comment live events to position your company as an industry expert

Idea by Eventzilla

Transform your brand into an influencer and position yourself as expert in your field by restreaming live events and adding your own twist and opinion on it. While restreaming, have representatives of your company commenting live on the stream so your audience get to watch both the restreamed content and your company's addition simultaneously and can interact with your representatives. See full idea

4. Host movie nights for consumers where the movies' themes fit with your products

Idea by Eventzilla

Invite consumers to assist to a movie night where the selected movie corresponds to your company's industry so that you promote it without being promotional and having your logo all over the place. By doing so, you'll regroup people that all have an interest in the movie theme, which means all potential buyers for your company. See full idea

5. Embrace van life and go on a road tour to meet with clients all over the country

Idea by Eventzilla

Organize a road show tour where a team of your company's representatives travels from city to city in a van to go and meet with consumers. Create meetups at each stop so people can get merch, assist to workshop, and discuss with your team. Create and share content along the way so people can follow the van, meet with the team and see the different and amazing places they visit. See full idea

6. Have your customers, employees or the community join you for a sport activity

Idea by Eventzilla

Increase your target audience's sense of belonging to your brand or company by inviting them to participate in a sporting activity with your company's representatives, so people that gather together all have an interest in common in addition to sports... your company! For example, invite people to join your company for a morning run or a mountain hike. By doing so, you can build a stronger bond with your audience by doing an activity that is non-promotionnal and non-related to your business. See full idea

7. Create a multicultural cookout to celebrate the diversity of your workforce

Idea by Eventzilla

Employees will be glad to showcase their home recipies and celebrate their culture with their coworkers. Each time a new employee is hired, celebrate is arriving in the department with a cookout from his home country. See full idea

8. Transform your virtual demos into hybrid demos to add a human feel

Idea by Eventzilla

People love fame, so use it to your advantage by letting lucky customers get the chance to assist and participate in the filming of your demo. The presence of an audience that interacts with your representative will add a human touch to your demo video so that your company feels more approachable to viewers at home. See full idea

9. Create your own happening at big events instead of hosting an event from scratch

Idea by Eventzilla

People love fame, so use it to your advantage by letting lucky customers get the chance to assist and participate in the filming of your demo. The presence of an audience that interacts with your representative will add a human touch to your demo video so that your company feels more approachable to viewers at home. See full idea

10. Set up user meetups where your customers meet with other customers each month

Idea by Eventzilla

Organize user meetups where your customers meet with other customers of their respective region each month or so to discuss about your products, showcase how they use them, exchange tips and tricks, etc. Workshops and conferences could also be organized. These groups are self-run by some of your power users who are rewarded with free merch. These power users could also be some of your company affiliates, so they have a bigger incentive to organize those meetups and showcase your new products. See full idea

FAQ

Q1. What is Eventzilla?

A. Eventzilla is an all-in-one event registration & engagement platform for in-person, virtual, and hybrid events. Eventzilla lets your setup custom registration forms, send email invitations and manage cancellations in one place. Event attendees can register online and make secure online payments.

Q2. What are Eventzilla's main features?

A. Here are Eventzilla's core features:

• Event Management Software - Manage all your events in one place

• Event Website Builder - Create branded mobile-friendly pages

• Virtual Events - Deliver engaging virtual experiences

• RSVP Solutions - Get your event RSVPs online with ease

• Attendee Registration - Personalize registration pages

• Event Agenda - Build multi-track interactive event agenda

• Event Marketing and Promotions - Run automated, targeted marketing campaigns

• Onsite Solutions - Check-in and badges done right

• Hybrid Events - End-to-end solutions for hybrid events

Q3. How do I sign up for Eventzilla?

A. You can try it for free, no credit card required here.

Q4. How much does Eventzilla cost?

A. The fee for the basic plan is flat $1.50 per paid ticket. No setup fee, monthly fee or contracts involved.  Learn more about available Eventzilla plans and pricing.

Ready to plan and promote your events?

The right event marketing strategy can undoubtedly assist you in creating a successful event that creates one-on-one interactions, increases brand awareness, and generates business. Search for more Event Marketing Ideas to differentiate yourself and unleash your maximum potential on Wittycloud.