Alumni Employee - Wittycloud - Creative Marketing Ideas For Everyone

Many people who have attended a post-secondary institution are aware of the benefits that come with achieving Alumni status, but who says those kinds perks can only apply to the academic world?


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Alumni Employee

Summary

Many people who have attended a post-secondary institution are aware of the benefits that come with achieving Alumni status, but who says those kinds perks can only apply to the academic world?

Objectives

Channels

Industries

Budget

Concept

Within your company, establish an Alumni program that allows former employees to keep in touch with their colleagues and friends. This program will offer exclusive privileges such as discounts on your company’s products and services for life, as well as initiation to events set up exclusively for Alumni. For companies that offer short contracts and typically have a quick turnaround of employees, this sort of program can provide an opportunity to re-hire past employees that were seen as assets during their time on the job.

Partnerships

Partner with local job centers to have their agents promote your program to potential new employees, as well as make any former employees aware of your newly developed program. Any additional companies that your program partners with to provide your former employees with lifelong benefits can work to promote these exclusive perks on their social media platforms as well as any other additional promotional platforms they might have access to.

Execution

This program can be deployed at the regional, national, or international level wherever your company might have branches located. The program can also work with a multitude of different companies to provide benefits to its members, including restaurants, coffee shops, and stores near each branch location. This program can also work to fulfill a philanthropic purpose by hosting events that promote volunteering and charity fundraisers.

Benefits

  • Promote your company as a leader in your industry
  • Promote a caring and friendly environment amongst your staff
  • Position your company as an active member in the community
  • Position your company as a leader in philanthropic efforts in the community
  • Added value for employees to work for your company
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, HR Recruitment, Team Building

Channels

Program

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Hospitality, Industrial, News and Media, Pets and Animals, Public Sector, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

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