Audio Park - Wittycloud - Creative Marketing Ideas For Everyone

Bring back a classic family activity while creating another use for your showroom by using the stereo systems in your cars on display to broadcast narrated, original stories to your potential buyers.


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Audio Park

Summary

Bring back a classic family activity while creating another use for your showroom by using the stereo systems in your cars on display to broadcast narrated, original stories to your potential buyers.

Objectives

Channels

Industries

Budget

Concept

Bring back the classic family tradition of going to a drive-in, but with a twist. Host an event that turns your showroom into a popup audio drive-in theatre. Groups that attend the event will arrive, select the vehicle that they want to check out, and sit in that vehicle to attend a live audio experience available through the radio within their car. Activate the space and your guests’ imaginations by decorating your showroom to look like a drive-in theatre, complete with a concession stand, and put up posters advertising the different stories being told, what stations they are on, and times they will start at.

Partnerships

The author that your company partners with will work as a spokesperson of the campaign and promote the event and the stories via their social media platforms, as well as through any other promotional platforms that they might have such as interviews in the media.

Execution

One or more sales representatives should be on site, working as “ushers” for the evening, and they will be able to provide any additional explanation for the experience, as well as demonstrate the perks and benefits of the cars that are on display. The stories themselves will also feature the vehicles and ads for the vehicles will play between stories. This campaign can be featured at a trade show, used as a sponsorship opportunity, or used to announce a new product as well.

Benefits

  • Create added value to test a car
  • Showcase the benefits of a car in a unique way
  • Sponsorship activation opportunity
  • Offer a unique and fun experience to your customers
  • High potential of social media sharing
  • Local PR opportunities
  • Content creation opportunities
  • Community engagement opportunity

Additional information
Objectives

Event activation, In-store Traffic, Product Demonstration, Product Launch, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential, Installation

Industries

Arts and Entertainment, Autos and Vehicles, Finance and Insurance, Retail

Budget

$$

About

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Contact

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