Audio Place - Wittycloud - Creative Marketing Ideas For Everyone

Acoustics are key. Many people think that when purchasing a new home or commercial space that what matters the most is what they see, but what could be most important is what they do or don’t hear.


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Audio Place

Summary

Acoustics are key. Many people think that when purchasing a new home or commercial space that what matters the most is what they see, but what could be most important is what they do or don’t hear.

Objectives

Channels

Industries

Budget

Concept

Working in collaboration with a solo musician or a band, produce an album where each song is recorded in three different versions in three different locations, such as houses, tourist attractions, public parks, etc. which works to give each version a distinct sound. These recordings work to show potential buyers the importance of acoustics and more importantly the quality of the acoustics of the home or commercial space that you are trying to sell. Set up elaborate open houses for potential buyers to walk through that include playing the album while projections of the spaces where the tracks were recorded play on the walls of the space.

Partnerships

The musician or band that you work with will act as the spokesperson or spokespeople for the album and events you host where you will be playing the album. They will promote the album and your partnership through their various social media platforms, as well as through any additional promotional platforms that they might have available to them, such as a fan club forum, or a regular email newsletter.

Execution

Contests can be held that allow the public to vote on which tracks make the final album, and which versions of the tracks are considered the best. Another contest can be held at your events where guests have to match the recording to its environment, and play to win either a copy of the album or VIP treatment at the event.

Benefits

  • Position your company as innovative and modern
  • Position your company as a supporter of the musical arts
  • Create a buzz around your company’s name
  • Offer a unique experience to current and potential buyers
  • Convey key messages in an artistic way
  • Local and national PR opportunities
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, Content Creation, Event activation, Online Traffic, Product Demonstration, Product Launch, Sponsorship Activation

Channels

Digital, Events, Experiential, Installation, Video

Industries

Arts and Entertainment, Hospitality, Public Sector, Real Estate, Travel and Tourism

Budget

$$

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