Bi-generational - Wittycloud - Creative Marketing Ideas For Everyone

In many cultures, respect and care for the elderly is the most important tradition. Establish a partnership with a Post-Secondary institution that allows its students to live at a retirement home or elderly center either for free or at a lower rate in exchange for keeping the elderly residents company.


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Bi-generational

Summary

In many cultures, respect and care for the elderly is the most important tradition. Establish a partnership with a Post-Secondary institution that allows its students to live at a retirement home or elderly center either for free or at a lower rate in exchange for keeping the elderly residents company.

Objectives

Channels

Industries

Budget

Concept

In 2014, the Netherlands introduced a project where students worked 30 hours a week in exchange for a rent free room within a retirement home, and got amazing responses from both the students and the retirement home residents. Working with the Post-Secondary institution of your company’s choice, as well as with a local retirement home, make the care and respect for elderly citizens the focus of your latest campaign by creating an opportunity for students to live for free or at a lower rate in exchange for work within the home. Create the chance for many intergenerational relationships to be formed, with the older generation teaching the students about their way of living, and the younger generation teaching the elderly how to keep up with the changing times.

Partnerships

Both the school and the retirement home will work to promote this partnership and your company through their respective social media platforms and any other promotional platforms that they might have available. This campaign will shine a positive light on your company within both the school and elderly communities that you partner with.

Execution

Whether it be through volunteering to help with meals, group activities, leading off-site trips for the residents, or any other task that needs assistance, students can work in exchange for a place to stay while they go to school. Your company can also sponsor workshops for the students to host and teach the residents different skills according to their degrees. Your company might want to tailor this opportunity to specific programs at the school or keep it wide open to the entire student body.

Benefits

  • Content creation opportunities
  • Opportunity to create sponsored day trips and workshops for elderly residents
  • Position your company as socially engaged and responsible within the public eye
  • Creates both local and international PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Social Responsibility

Channels

Program

Industries

Education, Hospitality, Public Sector, Travel and Tourism

Budget

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