Care Travel - Wittycloud - Creative Marketing Ideas For Everyone

Traveling is an opportunity for people to learn about different cultures, different cities, and the people that live in them. With this promotion your company can help young travelers get an immersive travel experience, at discount price.


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Care Travel

Summary

Traveling is an opportunity for people to learn about different cultures, different cities, and the people that live in them. With this promotion your company can help young travelers get an immersive travel experience, at discount price.

Objectives

Channels

Industries

Budget

Concept

When somebody wants to learn about the people that live in the city they’re traveling to, there are usually a lot of wasted hours spent at their accommodations, away from the culture they are trying to discover. Hotels are full of tourists that mostly just want to look instead of interact, and hostels are full of tons of different cultures but not necessarily the one a traveller is trying to discover… so what can a person do? Working in collaboration with retirement homes or elderly centers in international destinations, your company can set up youth hostels that cost a small portion of what the average hostel cost would be. By staying in one of the hostels within the elderly homes or centers, young travellers will be able to stay for a lower rate in exchange for keeping the residents company. They can volunteer to help with meals, group activities, leading off-site trips, or any other department that needs assistance, all of which will provide them with the unique opportunity to really get to know these residents and uncover stories that most people would not get to hear on their travels.

Partnerships

In addition to the homes and centers that the hostels will be established in, partner with tourism organizations to act as the spokespeople for this exciting new initiative. They will work to promote these new hostel spaces in media interviews, through their social media platforms, as well as through any additional promotional platforms that they might have access to.

Execution

By establishing these hostel spaces, your company is creating added value for young travellers to choose to stay at your accommodations rather than a competitors. A program can be rolled out where the task that someone is ok to volunteer with, as well as the length of their stay, will determine how much of an additional discount they receive. This initiative can be put into action locally, nationally, or internationally.

Benefits

  • Positions your company as socially responsible and community-driven
  • Showcases your company’s innovation
  • Community outreach opportunities
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, Sales, Social Responsibility

Channels

Program

Industries

Hospitality, Public Sector, Travel and Tourism

Budget

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