Cat Café - Wittycloud - Creative Marketing Ideas For Everyone

Partner with a local pet shelter to turn your space into a pet-friendly café where patrons can bring in their pets, but there are also free-roaming animals available for adoption.


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Cat Café

Summary

Partner with a local pet shelter to turn your space into a pet-friendly café where patrons can bring in their pets, but there are also free-roaming animals available for adoption.

Objectives

Channels

Industries

Budget

Concept

Create a pet-friendly space that animal lovers will be excited to visit. By partnering with a local animal shelter, you can turn your café or restaurant into another home for animals seeking adoption. Guests of your establishment will be able to bring in their own pets, which pet owners will be more than excited about, and animal lovers without pets will love the opportunity to get to hang out with the shelter animals. The animals living in your establishment will be taken care of by the shelter that you partner with, and anybody who visits your business will have the opportunity to adopt one of the shelter animals and take them home.

Partnerships

The animal shelter that your company chooses to partner with will work as a spokesperson for the partnership and will also work to promote your establishment and its new animal inhabitants on their social media platforms as well as through any other promotional platforms they might have available to them. This partnership will be less of a promotional tool and more of a social outreach campaign for your company.

Execution

Your company can choose to partner with one shelter near one branch, or they can choose to partner with shelters near several branches and create a strategy within regional, national, and international levels within your company. You can also host adoption events at your branches that really promote adopting a pet that needs a home rather than purchasing a pet from a breeder.

Benefits

  • Position your company as a supporter of the “adopt
  • don’t shop” trend
  • Create added-value for customers to visit your store
  • Differentiate your store from the competition
  • Local and international PR opportunities
  • Content creation opportunities
  • Opportunity for social outreach within your community

Additional information
Objectives

Brand Awareness, Branding, In-store Traffic, Social Responsibility

Channels

Experiential, Program

Industries

Hospitality, Pets and Animals, Public Sector

Budget

$$

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