Celebrate Failure - Wittycloud - Creative Marketing Ideas For Everyone

In today’s social-media focussed culture, people can make it look easy to become an overnight success, placing pressure on others to find their own success just as quickly, and making failure feel like the end of the world. Your company can bring an end to the feeling by celebrating failures with your clients.


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Celebrate Failure

Summary

In today’s social-media focussed culture, people can make it look easy to become an overnight success, placing pressure on others to find their own success just as quickly, and making failure feel like the end of the world. Your company can bring an end to the feeling by celebrating failures with your clients.

Objectives

Channels

Industries

Budget

Concept

It can be hard to promote your company’s line of work when people only tend to need your services when they’ve faced a setback or a “failure”, such as filing for bankruptcy or other kinds of financial problems. Your services are not exactly the kind that people want to have to use. You can change the tone in the conversation on “failure” by developing an initiative that makes people think of their setbacks in a new light. Show your clients that failure is a part of every major success story by creating a multi-channel campaign that highlights well-known entrepreneurs who have all experienced major setbacks on their way to their successes.

Partnerships

The entrepreneurs that your initiative uses in your campaign will work as the spokespeople for the project. They will work to promote the campaign and your company’s new stance on failure on each of their social media platforms, as well as through any additional promotional platforms that they might have access to.

Execution

Following the release of the campaign, the different branches of your company can host a series of conferences that allows your clients the opportunity to hear these inspirational stories in person. These conferences will also allow your clients to share their own stories, get advice from these entrepreneurs who have faced their own failures and bounced back, and ultimately help them to realize there is no shame in asking for help when they need it. Advisors should be on site to inform potential clients about your services and collect their information.

Benefits

  • Position your company as leaders in your industry
  • Create a discussion about the importance of failure with your company at the center of it
  • Position your company in the public eye as one that listens and supports them
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Content Creation, Event activation, Lead Generation

Channels

Digital, Editorial Content, Events, Press Relations, Print, Social Media, Video

Industries

Business Services, Education, Finance and Insurance, Public Sector

Budget

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Contact

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