City Hunt - Wittycloud - Creative Marketing Ideas For Everyone

Create a buzz around your city by inviting visitors from all over to participate in an elaborate, citywide treasure hunt and be the reason your city’s tourism numbers reach new highs.


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City Hunt

Summary

Create a buzz around your city by inviting visitors from all over to participate in an elaborate, citywide treasure hunt and be the reason your city’s tourism numbers reach new highs.

Objectives

Channels

Industries

Budget

Concept

Reignite an excitement in locals, and create a whole new interest in tourists by creating a massive treasure hunt that has participants scrawling all over the city looking for giant art installations that take the form of key words. Design these art installations using words that highlight different aspects of your city or region, paint them in the colours of your city, and place them near historical landmarks or any other important tourist attractions to truly help the participants see the best spots in your area. All the treasure hunt participants have to do is simply take a photograph with the various art installations that they see, and share them on social media using a special hashtag that you come up with.

Partnerships

This initiative not only benefits the cities or regions that it takes place in, but also the businesses and attractions that the participants will find themselves at, so partner with them to come up with the words and the hashtags to be used during the treasure hunts. They will all work as ambassadors, and will promote the treasure hunts and installations on their social media platforms, as well as through any other promotional tools that they might have available.

Execution

To attract more people to the treasure hunts and the cities or regions that they take place in, create a social media-based contest that calls for the participants of these treasure hunts to post their photos with the installations to their social media platforms for a chance to win. Each photo posted enters them for a chance to win a prize from a participating establishment, or the grand prize of a luxury stay in the area of the treasure hunt they participated in.

Benefits

  • Position your company as innovative
  • Position your company as a leader in the tourism industry
  • Position your company as a leader within your community
  • Position your company as supporters of local businesses
  • Content creation opportunities
  • Local to international PR opportunities
  • Mass social media exposure opportunities

Additional information
Objectives

Brand Awareness, Branding, Content Creation, Social Media Engagement

Channels

Contest, Experiential, Installation, Photo, Social Media

Industries

Public Sector, Travel and Tourism

Budget

$$

About

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Contact

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