City Sign - Wittycloud - Creative Marketing Ideas For Everyone

Nothing makes for a good tourist destination like an incredible art installation that makes the perfect backdrop for that shameless, humble brag social media post about your travels. Now make that installation interactive, enabling even more content that can be posted, and you’re the next top recommended destination.


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City Sign

Summary

Nothing makes for a good tourist destination like an incredible art installation that makes the perfect backdrop for that shameless, humble brag social media post about your travels. Now make that installation interactive, enabling even more content that can be posted, and you’re the next top recommended destination.

Objectives

Channels

Industries

Budget

Concept

Almost every tourist, no matter where they visit, want to be able to take picture to post on their social media that shows their followers exactly where they were, the only problem is that sometimes it isn’t always clear exactly where these incredible experiences are taking place. Working in collaboration with an artist, design and install giant letters that spell out the name of your city in a busy, popular location within it; this installation alone will have tourists flocking to it as the backdrop for their photos, but it gets better. Develop an app that works with the installation to play an augmented reality animation that brings the letters to life once the phone’s camera has focused on them. These animations can be changed on a frequent basis, highlighting the changing of the seasons and different holidays.

Partnerships

Partner with public event committees and major institutions, like museums and art galleries, from your city to create animations that promote their establishments and events. In return, these partners will promote their new animations that can only be found through your app, promoting your new installation in the process.

Execution

A few times a year, you can put out a call for submissions from artists, organizations, or just the average citizen of your city for the next great animation to be featured on your app. These calls for submission will enable you to be able to highlight the abundance of talent that can be found within your city, all while receiving free content.

Benefits

  • Position your city as a must-see destination
  • Highlight the talent and creativity that can be found within your city
  • Showcase the different events and cultural centres that can be visited in your city
  • Content creation opportunities
  • Social media engagement opportunities
  • Community outreach opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Content Creation, Social Media Engagement

Channels

App, Experiential, Installation, Social Media

Industries

Arts and Entertainment, Education, Hospitality, Public Sector, Real Estate, Retail, Sports and Fitness, Travel and Tourism

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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