Cleaning Happening - Wittycloud - Creative Marketing Ideas For Everyone

It’s not enough to just tell people that your company’s products do the trick, the public needs to see them in action first to really trust what your products are capable of. Demonstrate your products while making a difference with this community-driven new campaign.


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Cleaning Happening

Summary

It’s not enough to just tell people that your company’s products do the trick, the public needs to see them in action first to really trust what your products are capable of. Demonstrate your products while making a difference with this community-driven new campaign.

Objectives

Channels

Industries

Budget

Concept

The typical TV ads and the in-store demonstrations just aren’t enough these days to convince the public to buy your products, they need to see your company getting your hands dirty but also using your platform to make a difference within their community. Luckily, with this new campaign idea your company can easily do both by donating your products to a group or organization that is hosting a community cleaning day, like picking the trash up out of a park or hiking trail. The people will be able to test your products, and contribute their cleanup in part to your company’s contribution. In order to find the groups that need your products most, create an online platform that different organizations can apply through for your company’s support. Once a year, you can select the groups that need your assistance the most and organize a Cleaning Tour throughout different communities.

Partnerships

The different groups and organizations that take part in your Cleaning Tour and receive your product donations will also be able to work as the spokespeople for your products. They’ll be able to promote your products, as well as your environmentally- focussed initiative, through social media posts, interviews with various media outlets, as well as through any other promotional platforms that they might have access to.

Execution

In addition to doing good for the communities they take place in, the different stops along your Cleaning Tour can be used as team-building events for your employees. These sorts of events can be used to promote your company amongst potential and current workers to demonstrate your environmental values, as well as create added-value to work at your company.

Benefits

  • Establish your company as a leader in the effort against the climate crisis
  • Demonstrate your company’s environmental values
  • Become a leader within your community
  • Create added-value for both customers and employees
  • Community outreach opportunities
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Lead Generation, Online Traffic, Product Demonstration, Product Launch, Sampling, Social Responsibility, Sponsorship Activation, Team Building

Channels

Competition, Digital, Events, Program

Industries

Apparel, Autos and Vehicles, Beauty and Health, Computers and Electronics, Industrial, Retail

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

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