Coal Drawing - Wittycloud - Creative Marketing Ideas For Everyone

The coal industry has had lot of negativity sent its way in recent years, earning it a not-so-great reputation. With this campaign, your company can be responsible for the rebranding of the entire industry.


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Coal Drawing

Summary

The coal industry has had lot of negativity sent its way in recent years, earning it a not-so-great reputation. With this campaign, your company can be responsible for the rebranding of the entire industry.

Objectives

Channels

Industries

Budget

Concept

Speak up and drown out the negative voices that only aim to tear down your industry; show people all of the positivity and beauty that is a direct result of your work in the coal industry. Host a public event that invites the public to one of your facilities for an eye-opening, mind-blowing presentation of all of the good that has come out of your line of work. Collaborate with a local artist to create beautiful works of art in the form of charcoal drawings made with artisanal charcoal pencils that were created with product from your plant, and partner with a brewery to create an artisanal Scotch using your plant’s charcoal and offer it to all of your guests. Explain how none of it would be possible without your industry, and have several employees present to answer questions and demonstrate their expertise in their field. By the end of the night, you’ll definitely have people looking at your company in new, positive light.

Partnerships

Both the local artist and the brewer that you choose to work with will act as the spokespeople for the event. They will work to promote your company and your new image in media interviews, through posts on their various social media platforms, as well as through any other promotional platforms that they might have access to.

Execution

To shine even more of a positive light on your company, the artworks that have been created using coal from your mine can be auctioned off at the event, with the earnings being used to make a charitable donation that is close to your community’s hearts. The specially brewed scotch can be used as promotional handouts at sponsored events like conferences, fairs, and other public events in the future.

Benefits

  • Shine a new light on your industry
  • Demonstrate your employees’ expertise in their field
  • Highlight the philanthropic actions of your company
  • Demonstrate all of the good that comes from your industry
  • Content creation opportunities
  • Establish your company as a supporter of the local arts community
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Event activation, Fundraising, Social Responsibility, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential, Installation

Industries

Food and Beverages, Industrial, Public Sector

Budget

$$

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