Color Checker - Wittycloud - Creative Marketing Ideas For Everyone

Everybody deserves to have control over the design of their home, to be able to create a space that makes them feel comfortable and at ease. For some people though, colour blindness prevents them from being confident in their design choices. Restore their confidence and their independence with one simple addition to your stores.


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Color Checker

Summary

Everybody deserves to have control over the design of their home, to be able to create a space that makes them feel comfortable and at ease. For some people though, colour blindness prevents them from being confident in their design choices. Restore their confidence and their independence with one simple addition to your stores.

Objectives

Channels

Industries

Budget

Concept

According to the National Eye Institute (NEI), colour blindness affects approximately 8% of men and 0.5% of women in the world. While those numbers may seem small, they actually represent an incredible number of people. Your company can make life easier for these consumers by creating labels that inform them which of your products can be matched together to create appealing colour combinations. For example, colour palettes could be identified on the products’ tag, so that all products of the same palette can be matched. This initiative will both increase your sales and position your company as a one that cares about the well being of its customers.

Partnerships

Partner with a colour-blind comedian or humourist to help make the subject matter of this new initiative easy to understand and access. This comedian or humourist that you have chosen to work with will act as the spokesperson and promote your inclusive initiative in media interviews, on their social media platforms, and through any other promotional platforms that might present themselves.

Execution

Examples of your new product tags and colour palettes can be made available at your station or booth at various conferences, fairs and trade shows. Additionally, you can provide tests for colour blindness at each of your locations, as well as through a TV ad, to allow customers to discover whether or not they are colour blind themselves. No matter the result, have a sales ambassador nearby to reassure them that you are there for your customers.

Benefits

  • Position your company as a leader in your industry
  • Showcase that your company cares about its clientele
  • Highlight your innovation and creativity
  • Community outreach opportunities
  • Highlight the charitable acts of your company
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Product Demonstration, Product Launch, Sales, Social Responsibility

Channels

Program

Industries

Apparel, Beauty and Health, Industrial, Pets and Animals, Retail, Sports and Fitness

Budget

$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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