Community Network - Wittycloud - Creative Marketing Ideas For Everyone

When a community manages to work together, and communicate, then they also manage to succeed together. Your company can be responsible for bringing an entire community of merchants together and promoting a prosperous environment for them all.


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Community Network

Summary

When a community manages to work together, and communicate, then they also manage to succeed together. Your company can be responsible for bringing an entire community of merchants together and promoting a prosperous environment for them all.

Objectives

Channels

Industries

Budget

Concept

Develop a social network that caters to the merchants in your city or region. This newly developed platform will allow the local merchants to post content and communicate not only with each other, but also with their customers. Upon creating their accounts, merchants will have equal opportunity to publish their promotions and events, chat with other merchants, and interact with interested customers. Interested citizens and loyal customers will be able to communicate with each other via posting on different publications and promotions, and will also have the opportunity to send direct questions to the registered merchants.

Partnerships

Participating merchants will act as spokespeople for the platform by promoting it through word-of-mouth, in-store flyers and postings, as well as through their various social media platforms. The customers who use the network will also work to promote it via word-of-mouth, and be able to promote it through social media posts from the network itself.

Execution

This local social network can be used as an economic tool to attract new merchants to establish their businesses in your city or region. Plus, since this newly developed social network only allows local merchants to publish content, they do not need to compete against brands, events, and stores outside of their territory, compared to networks like Facebook that provide higher visibility to businesses regardless of location because of their higher budgets. The social network can also be used as a tourist tool, since tourists can refer to it to discover the recreational offers of your city or region.

Benefits

  • Position your company as a supporter of small businesses
  • Position your company as a leader in fostering community in your city or region
  • Local PR opportunities
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, In-store Traffic, Loyalty, Social Responsibility

Channels

Social Media

Industries

News and Media, Public Sector, Travel and Tourism

Budget

$$$

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