Cycle Rewards - Wittycloud - Creative Marketing Ideas For Everyone

Taking better care of the environment has proven to be more important now than ever before, but still some people need an incentive to create a better future. Lucky for them, and for future generations, your company has just the thing.


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Cycle Rewards

Summary

Taking better care of the environment has proven to be more important now than ever before, but still some people need an incentive to create a better future. Lucky for them, and for future generations, your company has just the thing.

Objectives

Channels

Industries

Budget

Concept

Create a mobile app in the form of an interactive bike paths map of your area that allows users to collect “Cyclo Points” while cycling; for every 1 km traveled by bicycle, users will collect 100 Cyclo Points. The app detects the distance cycled using Geolocation technology. Cyclo Points are redeemable for promotional codes at participating establishments such as hotels, restaurants, shops, attractions, events, etc. Users of the app will be able to shop at these establishments via an in-app store. This app creates added value to use the bike paths of your area, promotes cycling to your destination over travelling by car, can be used as a promotional tool for participating merchants, and generates economic benefits for the region.

Partnerships

The participating establishments that can be found in the app’s store, and have gift card codes available in exchange for Cyclo points, will work to promote your company’s new app via their social media platforms, as well as through any additional promotional tools that they might have available.

Execution

This app could prove to be very profitable by selling ad space to the participating establishments for featured products, promotions or offers. Additionally, your company could put a price on any interested establishments becoming a suggested stop on the map in the app, or even provide the opportunity for establishments to create their own path for users to cycle. A fee could also be charged at some point for establishments to be part of the app.

Benefits

  • Position your company as environmentally friendly
  • Position your company as leaders in green technology
  • Position your company as supporters of local businesses
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, In-store Traffic, Product Demonstration, Sales, Social Responsibility

Channels

App, Gamification

Industries

Public Sector, Sports and Fitness, Travel and Tourism

Budget

$$$

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Contact

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