Cycling Symphony - Wittycloud - Creative Marketing Ideas For Everyone

Emphasize both the importance of collaboration, as well as healthy living, by working with a music producer to create an interactive sound installation that can only function with a group of people willing to sweat for it.


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Cycling Symphony

Summary

Emphasize both the importance of collaboration, as well as healthy living, by working with a music producer to create an interactive sound installation that can only function with a group of people willing to sweat for it.

Objectives

Channels

Industries

Budget

Concept

Working in collaboration with a digital music producer, your company creates a unique interactive sound installation that allows participants to directly contribute to the end result as well as the experience of both fellow participants and observers. The installation involves four bikes; each one is equipped with a special pedometer that controls a musical parameter that works in correlation with the speed the bike is being pedalled. The collaborating music producer works as the conductor who directs the participants and the speed that they each pedal at. Technology-wise, the installation and its concept can be easily created with a simple Arduino device.

Partnerships

The music producer that your company collaborates with will work as the spokesperson for the installation and will promote both your partnership and the installation through their social media platforms, as well as through any other promotional opportunities that they might have available. This campaign will work to be seen more as a social outreach opportunity than simply just a promotion for your company.

Execution

This installation can be set up and showcased during trade shows, company events, as a sponsored activity at a music festival, through a guerrilla marketing campaign, or even a permanent public installation. Different music producers and musicians can be brought in for different events to keep the songs being performed new and fresh, maintaining the interest of the public.

Benefits

  • Position your company as innovative and modern
  • Position your company as a supporter of the music community
  • Position your company as a supporter of healthy living
  • Sponsorship opportunities
  • Grasp people’s attention during events
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, Product Demonstration, Product Launch, Sponsorship Activation

Channels

Experiential, Installation

Industries

Arts and Entertainment, Public Sector, Retail, Sports and Fitness, Travel and Tourism

Budget

$$

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