Donation List - Wittycloud - Creative Marketing Ideas For Everyone

Major appliances like fridges, stoves, and washing machines are key to keeping any household running smoothly, but they’re also very expensive. With technological advancements causing people to get rid of their old appliances to make room for new ones, what can be done with the perfectly good but disowned appliances?


Categories ,

Donation List

Summary

Major appliances like fridges, stoves, and washing machines are key to keeping any household running smoothly, but they’re also very expensive. With technological advancements causing people to get rid of their old appliances to make room for new ones, what can be done with the perfectly good but disowned appliances?

Objectives

Channels

Industries

Budget

Concept

Just because somebody can’t afford to have the appliances and technology that help to keep their household running, doesn’t mean that they don’t deserve to have them. Your company can create a waiting list within your store for people who don’t have the money to buy the products that you’re selling, but would accept a donation of an already used product to help improve their life and the lives of their family members. Whenever a customer comes in to purchase a brand-new major appliance, piece of furniture, or any electronics, they can be offered to bring in their previous version in exchange for a discount on their new purchase. The products will be appraised in-store to make sure that the item being donated is still fully functioning and in decent condition.

Partnerships

Your store can partner with a local organization that works with low-income families, or other charities that work to provide them food or clothing. These organizations will be able to promote the donation program that your store has initiated to families that are already seeking their services through word-of-mouth, and will be able to reach additional families and individuals through their various other promotional platforms including social media.

Execution

Whenever a major appliance, device, or piece of furniture is purchased at your store, upon delivering the new item your store can offer to take the old device away to be given out to somebody on the donation waiting list. Depending on the severity of the individual’s situation, and whether or not somebody feels comfortable receiving free items, a payment plan can be put in place.

Benefits

  • Position your company as a charitable one
  • Position your company as a supporter of the recycling of major appliances and electronics
  • Local to regional PR opportunities
  • Added-value to shop at your business to current and potential customers
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, Sales, Social Responsibility

Channels

Program

Industries

Apparel, Autos and Vehicles, Beauty and Health, Computers and Electronics, Industrial, Pets and Animals, Retail, Sports and Fitness, Telecommunications

Budget

$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

Privacy Preference Center