E-Sport X - Wittycloud - Creative Marketing Ideas For Everyone

For some athletes, both hobbyists and professionals, what they really want is to perform on a field, court, or track set up in way you only see in the movies or in video games. Well, that used to be the only place you could see those setups, until your company brought them to life.


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E-Sport X

Summary

For some athletes, both hobbyists and professionals, what they really want is to perform on a field, court, or track set up in way you only see in the movies or in video games. Well, that used to be the only place you could see those setups, until your company brought them to life.

Objectives

Channels

Industries

Budget

Concept

What a lot of people long for, especially the adrenaline junkies, is an out of this world experience, and luckily for them your company knows just how to bring it to them. Present to your consumers an augmented sports experience unlike anything that they have ever seen before in real life; with this innovative new setup your company will highlight the technological, unconventional, and modern aspects of your products. Your new set up will take the form of a race track, for runners, cyclists, motorcyclists, or even rally cars, that has been illuminated with various multimedia elements; designed specifically for events that take place in the dark, this track will be lit up like a circuit you’d find in a video game with arrows that light to direct the racers, projections that racers have to touch or ride through in order to accumulate points, and so many more fun bonus features.

Partnerships

Partner with a digital artist who is familiar with enhancing sporting events with digital elements, and have them act as the spokesperson for your races. They will promote your event in media interviews, through social media posts, as well as through any additional promotional platforms that they might have available to them.

Execution

This event can be launched with a product-testing day where participants are invited to get familiar with the technology that they could be interacting with on the track, complete with a DJ to create a fun atmosphere. The races could be free to attend if you choose to get sponsors from local establishments, or tickets could be sold to make a profit. These events can be held in each city that your company sells its products in.

Benefits

  • Demonstrate your expertise in your field
  • Demonstrate the quality of your products
  • Showcase the creativity and innovation of your company
  • Potential for high media exposure
  • Establish your company as a supporter of the sports community
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, Lead Generation, Product Demonstration, Product Launch, Sales

Channels

Competition, Events, Experiential, Installation

Industries

Apparel, Autos and Vehicles, Sports and Fitness

Budget

$$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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