Employee Exchange - Wittycloud - Creative Marketing Ideas For Everyone

The younger generations in the workforce are becoming harder to recruit because of their desires to travel the world, making them hard to be reliable employees. Create an appeal to work at your company, and retain these younger employees, with the implementation of this new program.


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Employee Exchange

Summary

The younger generations in the workforce are becoming harder to recruit because of their desires to travel the world, making them hard to be reliable employees. Create an appeal to work at your company, and retain these younger employees, with the implementation of this new program.

Objectives

Channels

Industries

Budget

Concept

With social media influencers and travel bloggers promising once-in-a-lifetime travel experiences and promoting exciting new destinations, younger generations are leaning more and more towards long periods of travel instead of focussing on a career to come home to. This not only makes it difficult to make your company appealing to newer generations entering the workforce, but it also makes it hard to retain these kinds of employees for too long before they’re off on their next adventure. Solve both problems with one solution; offer your employees the opportunity to travel while working by creating an exchange program that allows them to work at your other international locations, or international locations of clients and providers. This program allows your employees to gain an international level of understanding of your industry while appealing to their desire to see the world.

Partnerships

Partner with your clients and providers to promote the program amongst their employees as well. Additionally, your company can choose to partner with universities in order to reach out to students that will soon be entering the workforce and offer them the opportunity to work while they study abroad in their school’s exchange program. The universities that you partner with will promote this program amongst their students, while also promoting the different job opportunities that your company offers.

Execution

As part of the program, the students and employees that you send abroad to work and gain new experience can be asked to document their exchange to be used on your company blog or website, social media accounts, and through other promotional materials to promote this new initiative amongst potential new employees. Additionally, you can use this opportunity to network internationally and look into new market opportunities.

Benefits

  • Create added-value for current and potential employees to work at your company
  • Set your company apart from competing recruiters
  • Highlight the innovation of your company
  • Networking opportunities
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Content Creation, HR Recruitment, Team Building

Channels

Editorial Content, Program

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Home and Appliances, Hospitality, Industrial, News and Media, Pets and Animals, Public Sector, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

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