Flashing Art - Wittycloud - Creative Marketing Ideas For Everyone

Show off the latest photography equipment that you have for sale in a completely unexpected way that will catch the eye of both current and new customers. After you use this campaign, you’ll have everybody on their toes waiting to see what you come up with next.


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Flashing Art

Summary

Show off the latest photography equipment that you have for sale in a completely unexpected way that will catch the eye of both current and new customers. After you use this campaign, you’ll have everybody on their toes waiting to see what you come up with next.

Objectives

Channels

Industries

Budget

Concept

Photographers of all levels tend to get a little excited when they’re presented with the latest and greatest equipment, regardless of whether or not they are looking to purchase. Step up the excitement levels with your product launches and keep both your loyal and soon-to-be loyal customers coming back for more every time. Working in collaboration with an artist, set up several interactive artworks that all aim to showcase both the photography equipment that you have for sale, and the expertise of your employees. This exhibition of interactive artworks takes the form of several different black canvases lining on the walls on which an artwork has been created using black reflective tape, which can only be revealed by the camera placed in front of each canvas; once the customer activates the flash of the camera, the light will bounce off of the tape, and the artwork that was created will suddenly be revealed and can be captured by the customer’s smart phone. Employees should be available at all times to explain the differences in the products and make sales.

Partnerships

The artist that you collaborate with to create the artworks made out of tape will also act as the spokesperson for this exhibition. They will promote your company, your products, and the interactive artworks on their social media platforms, through various media interviews, as well as through any additional promotional platforms that they might have access to.

Execution

This exhibition can be set up in just your flagship location, or in all of the locations your company has. It would also prove to be very effective as a sponsored activation at trade shows, conferences, fairs, and festivals that target the photography community. Photographs of the revealed artworks can also be used to decorate your stores, with the information of the equipment used to capture them underneath.

Benefits

  • Position your company as a leader in your industry
  • Demonstrate the expertise of your employees
  • Showcase your products in a creative new way
  • Highlight the innovation of your company
  • Community outreach opportunities
  • Content creation opportunities
  • Highlight your company’s support of the local arts community
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, In-store Traffic, Product Demonstration, Product Launch, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential, Installation, Photo

Industries

Arts and Entertainment, Computers and Electronics, Industrial, Retail

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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