Food Facts - Wittycloud - Creative Marketing Ideas For Everyone

Parents want to know that if they aren’t the ones teaching their children, then they can at least trust where their children are getting their information from. Be the educational source of parents’ dreams with this interactive new app for kids.


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Food Facts

Summary

Parents want to know that if they aren’t the ones teaching their children, then they can at least trust where their children are getting their information from. Be the educational source of parents’ dreams with this interactive new app for kids.

Objectives

Channels

Industries

Budget

Concept

As much as parents would love to be able to teach their children everything they will need to know, most parents either lack the time or the resources, or sometimes even both. Imagine how excited parents everywhere will be when they discover that they can turn any run to the grocery store into an educational experience for their little ones. Develop an app that allows kids to learn about your products in terms of ingredients, origins, health benefits, and more, all while their parents are getting their shopping done. The easy-to-use app simply detects eligible products through the camera recognizing stickers on their packaging and will immediately put educational content on the screen. This app will work to increase traffic in your stores, while also establishing your company as one that cares about the education and the healthy lifestyles of future generations.

Partnerships

Partner with an organization that promotes the education of healthy lifestyles amongst children to act as the spokespeople for your new app. The organization and its already established ambassadors and representatives will work to promote your company, your values, and your new app through social media posts, interviews with various media outlets, as well as through any other promotional platforms that they might be given access to.

Execution

In order to have the app itself start generating money, ad space or media placement can be sold to food and drink providers for their products or ingredients to be featured in more interactive and eye-catching ways like videos rather than just text and images. Additionally, discounts can be occasionally provided for the items that a child scans to encourage a parent’s purchase of the food their child seems keen to eat.

Benefits

  • Establish your company as a leader in your industry
  • Demonstrate that your company cares for the well-being of future generations
  • Highlight the innovation of your company
  • Bring attention to the quality of your products
  • Content creation opportunities
  • Data collection opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Data Collection, In-store Traffic, Lead Generation, Product Demonstration, Sales, Social Responsibility

Channels

App, Digital, Gamification

Industries

Beauty and Health, Education, Food and Beverages, Retail

Budget

$$$

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Contact

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