Gaming Commuter - Wittycloud - Creative Marketing Ideas For Everyone

If you take a look around during any commute, people are always keeping themselves busy with their phones. Some people are texting, some reading the news, but a majority are playing games; making gaming a part of your services and you’ll be the number one transportation provider in no time.


Categories ,

Gaming Commuter

Summary

If you take a look around during any commute, people are always keeping themselves busy with their phones. Some people are texting, some reading the news, but a majority are playing games; making gaming a part of your services and you’ll be the number one transportation provider in no time.

Objectives

Channels

Industries

Budget

Concept

No matter what method of transportation you use for your commute, they all have something in common… they tend to be boring. For this reason, and the fact that people don’t feel the need to talk to one another anymore, people know to have their device ready to provide their entertainment for the next however long until they’re home. Set your company, and the method of transportation that you provide, apart from your competitors by offering your riders a built-in gaming experience during their trip. Provide your customers with a theft-proof tablet on which your new simple game has been installed; the game will focus on the gamers’ improvisation skills and will require use of the front-facing camera to record the different faces and actions they are asked to perform. When either the game or their commute ends, users will be able to enter their email address to receive the footage of their game and have the opportunity to share it on their social media platforms. Before the game is sent, a language recognition tool will filter through it for quality control purposes, and it will then be branded with your logo, and delivered to the gamer for sharing.

Partnerships

Partner with a well-known improv group to help you develop the themes and storylines for the game that you will provide, and have them act as the ambassadors for the project as well; a promotional video can be made that showcases the members of the group playing the video game while they are commuting, making it fun and cultural rather than promotional. They will be able to promote your company, its services, and their new game they made with you to all of their loyal followers through interviews with various media outlets and their online platforms.

Execution

In order to receive footage of their gaming experience, players must provide their email address; this requirement allows your company to collect valuable data that can be used for future promotions and important announcements regarding your services.

Benefits

  • Establish your company as a leader in your industry
  • High social media exposure
  • Showcase the creativity and innovation of your company
  • Data collection opportunities
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, Content Creation, Data Collection, Social Media Engagement

Channels

Digital, Experiential, Installation, Gamification, Social Media

Industries

Public Sector, Travel and Tourism

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

Privacy Preference Center