Good Driver - Wittycloud - Creative Marketing Ideas For Everyone

Promote safer driving habits amongst the public while getting both current and potential customers interested in your products by introducing this interactive new app to your clientele.


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Good Driver

Summary

Promote safer driving habits amongst the public while getting both current and potential customers interested in your products by introducing this interactive new app to your clientele.

Objectives

Channels

Industries

Budget

Concept

The best way to make the streets safer is to make people aware of both their good and bad driving habits, and how they can improve. Help people take their first steps towards becoming better drivers by introducing a new app that is designed to do just that. Create an app that tracks the user’s driving habits, like the speed at which they tend to drive, whether they follow traffic laws, and even how eco-friendly their driving is. To make the app work, users simply have to give the app access to their mobile’s geolocation; the app will then be able to gather relevant data such as their speed, length of stop, acceleration, and more. At the end of each drive, the user will receive a score from the app based on their performance, as well as tips on how they can improve if needed. The app will allow the user the chance to share their score as well, and also invite their friends and family to prove their driving abilities too.

Partnerships

Partner with public service organisations, like your local police station, to act as the spokespeople for this new app. They will promote safe driving, as well as your company and your app, through social media posts, interviews with various media outlets, and on any other promotional platforms that they might access to.

Execution

To keep users active on the app, establish a loyalty program that has drivers earning points based on their test results. These points will be redeemable in-store or online for any of your products or services, while also encouraging the app users to improve their driving to achieve higher scores and larger discounts.

Benefits

  • Establish your company’s focus on the safety of your community
  • Demonstrate the creativity and ingenuity of your company
  • Potential online exposure opportunities
  • Data collection opportunities
  • Content creation opportunities
  • Sales opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Data Collection, Lead Generation, Loyalty, Online Traffic, Social Responsibility

Channels

App, Competition, Digital, Experiential, Gamification

Industries

Autos and Vehicles, Business Services, Education, Finance and Insurance, Public Sector

Budget

$$$$

About

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Contact

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