Good Food - Wittycloud - Creative Marketing Ideas For Everyone

Why should pets be eating food that isn’t at a high enough quality that their owners would eat it? With this campaign, emphasize the importance of nutrition and quality in our four legged friends’ food.


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Good Food

Summary

Why should pets be eating food that isn’t at a high enough quality that their owners would eat it? With this campaign, emphasize the importance of nutrition and quality in our four legged friends’ food.

Objectives

Channels

Industries

Budget

Concept

Collaborate with a chef to set up a pop-up restaurant with a delicious three-course menu made entirely with the same ingredients that can be found in your company’s pet food. This event works to prove that your company cares just as much about the quality of food that a domesticated animal eats as the quality of food you eat yourselves. For an added surprise factor, reveal that the ingredients used in the meals being eaten at the pop-up event and the ingredients used in your line of pet food are the same only after the three courses have been eaten.

Partnerships

The chef that your company collaborates with will work as the spokesperson for the pop-up event. They will work to promote both your partnership and the event on their various forms of social media, as well as through any additional promotional platforms that they might have available to them. This campaign works as more than just another promotional campaign, and shows the public how much you care about the quality of food that pets are eating.

Execution

Invite influencers and bloggers to test the three-course menu, and the actual pet food for the more adventurous content creators, during a sneak-peek VIP press event before the actual opening of the pop-up. You can also use this to enable sponsorship activations at pet-focused events by way of a sampling table.

Benefits

  • Position your company as leaders in providing quality ingredients and products
  • Position your company as champions of animal care
  • Grasp peoples’ attention
  • Sponsorship activation opportunities
  • Content creation opportunities
  • Local and international PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, Product Demonstration, Product Launch, Sampling, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential

Industries

Pets and Animals

Budget

$$

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