Green Billing - Wittycloud - Creative Marketing Ideas For Everyone

With all of the improvements to business practices that have come with advancements in technology, it’s always surprising to find a client that still prefers to deal with physical, paper invoices. Encourage your clients to make the switch to online billing with this environmentally-focussed campaign.


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Green Billing

Summary

With all of the improvements to business practices that have come with advancements in technology, it’s always surprising to find a client that still prefers to deal with physical, paper invoices. Encourage your clients to make the switch to online billing with this environmentally-focussed campaign.

Objectives

Channels

Industries

Budget

Concept

There’s always going to be that one person or client that doesn’t make the switch to a new way of doing things, especially when it comes to changing from physical, paper copies of record-keeping to online, digital copies. While everybody has the right to run their business how they want, just think of all of the trees that could be saved if you were just able to convince that last client to make the switch to online billing. Provide an incentive for your clients to switch to online billing, while also showcasing your company’s environmental values, by offering a tree to each client that agrees to make the switch during the campaign’s run. The trees will act as representation of the trees that were saved because of the client’s decision to switch, and your company can go the extra mile and offer to plant it wherever the client wishes.

Partnerships

Partner with an environmental organization or a notable environmental activist to act as the spokesperson for this new campaign. They will promote your company and your environmental values through interviews with the media, post on their social media platforms, as well as through any additional promotional tools that they might have available to them.

Execution

In an effort to increase in-store traffic during this promotional campaign, customers can come in to get a free tree with purchase at your different locations. This would also provide the perfect opportunity for your company to promote or launch an environmentally-conscious product at the same time.

Benefits

  • Demonstrate your company’s environmental focus and values
  • Highlight your company’s dedication to taking steps to protect the environment
  • Community outreach opportunities
  • Create added-value for your employees to work for you
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, In-store Traffic, Product Launch, Social Responsibility

Channels

Experiential, Program

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Home and Appliances, Hospitality, Industrial, News and Media, Pets and Animals, Public Sector, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

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