Gym Arcade - Wittycloud - Creative Marketing Ideas For Everyone

While there’s no denying the obvious health benefits to routine workouts, an argument can be made that these workouts can quickly turn tedious and dull. Bring excitement to your clients’ workout regime with some entertaining new additions to your facilities.


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Gym Arcade

Summary

While there’s no denying the obvious health benefits to routine workouts, an argument can be made that these workouts can quickly turn tedious and dull. Bring excitement to your clients’ workout regime with some entertaining new additions to your facilities.

Objectives

Channels

Industries

Budget

Concept

There are a lot of different opinions on video games; some think they promote laziness, while some think they are the future of entertainment. No matter what your opinion is though, there is no denying that the video game industry is on the rise with its international market expected to be work over $180.1 billion within the next few years. Utilize this clearly booming industry to keep your current clientele entertained, while at the same time inspiring a whole new demographic to become your new clients. Transform the experience of the clients of your training facility by marrying their fit lifestyle with a gaming one through interactive digital gaming stations, such as a jump station that allows users to visualize their impulse on a screen through a meter animation that corresponds to the jump’s height. Have your members running, jumping, boxing, and more, all to reach the top score and their fitness goals at the same time.

Partnerships

Partner with a professional athlete and a professional gamer to act as the spokespeople of your campaign. They will promote your company, your facilities, and your latest additions in media interviews, through their social media platforms, as well as through any other promotional tools that they might have access to. A friendly, public competition between the two of them will inspire younger generations everywhere to head to your gym.

Execution

It’s not enough for just the gamer to know their high score; they have to share it with the world. Within your facilities install a leader board that displays the top ten scores of the members of your facility. This new addition will keep your clients inspired to train harder or more frequently so that they can either make it to the leaderboard or defend their spot on it.

Benefits

  • Position your company as a leader in your industry
  • Showcase your innovation and modernity
  • Inspire an entire generation to become a part of your industry
  • Promote your company’s support of attaining healthy lifestyles
  • Highlight your company’s attention to your members’ needs
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, In-store Traffic, Product Launch, Sales

Channels

Experiential, Installation, Gamification

Industries

Arts and Entertainment, Hospitality, Public Sector, Sports and Fitness, Travel and Tourism

Budget

$$$

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