Harmonic Design - Wittycloud - Creative Marketing Ideas For Everyone

People everywhere have long been amazed by the fact that sounds have a matching colour. Continue to amaze your clientele by creating a musical composition or promotional jingle based on the colours of your products, or vice-versa.


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Harmonic Design

Summary

People everywhere have long been amazed by the fact that sounds have a matching colour. Continue to amaze your clientele by creating a musical composition or promotional jingle based on the colours of your products, or vice-versa.

Objectives

Channels

Industries

Budget

Concept

Colour Music Theory depicts that there is a correlation between colour and sound, and this correlation can be seen when a 12-tone analogous colour wheel of pure hues is put together with a 12-tone musical circle of fifths. This new scientific way to describe the correlation helps to better explain phenomenon like those who have synaesthesia pertaining to music, which allows them to see different sounds as different colours, and it is often found that people with this gift also have the gift of perfect pitch. The science behind this Colour Music Theory has become easy to learn thanks to lessons created by Virtuoso Music International, so your company can easily create musical compositions for each of your products based on their colours.

Partnerships

Partner with one or more musical artists to create these unique compositions for your products, and they will also work as the spokespeople for this activation. They will spread the word using their social media platforms, as well as through any additional promotional platforms that they might have available to them.

Execution

Your company can host musical showcases in each of your branches as a sort of tour for the artists and their new compositions based on your products. Additionally, these performances can take place at festivals, product launch events, or trade shows. A behind-the-scenes video of the production of the compositions can be created and uploaded to a public video sharing platform, your website, or even used as an ad to help your customers understand the process and get them excited about your new products.

Benefits

  • Position your company as innovative
  • Position your company as supporters of the music community
  • Showcase your products in a creative way
  • Local to international PR opportunities
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, Content Creation, Event activation, Online Traffic, Product Demonstration, Product Launch, Sponsorship Activation, Trade Show Activation

Channels

Digital, Events, Video

Industries

Apparel, Autos and Vehicles, Beauty and Health, Computers and Electronics, Food and Beverages, Pets and Animals, Retail, Sports and Fitness

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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