Heat Map - Wittycloud - Creative Marketing Ideas For Everyone

Once people know just how quality your products or services are, your company will be in demand with no likelihood of business slowing down. Prepare for the world to discover just how hot your products or services are after your use of this campaign, and remember that we warned you.


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Heat Map

Summary

Once people know just how quality your products or services are, your company will be in demand with no likelihood of business slowing down. Prepare for the world to discover just how hot your products or services are after your use of this campaign, and remember that we warned you.

Objectives

Channels

Industries

Budget

Concept

Too often does a high quality company go unnoticed and underappreciated just because they haven’t had enough people try them out, and therefore don’t have a way for word of their capabilities to be spread to the masses. When the world hasn’t discovered your greatness yet, there is no better way to show the public just how hot your company’s products or services are than with a visual representation they won’t be able to forget. Working in collaboration with a visual artist, design and create an art installation that really helps your company bring the heat. This installation will take the form of an artwork or message of your design, created entirely out of heating cables hidden behind a thin wall or blank canvas. In front of the wall is an infrared camera, which will be hooked up to a monitor so that audiences can witness the hidden design or message slowly be revealed as the cables heat up.

Partnerships

The artist that your company selects to help you put together this campaign will also act as the spokesperson for it. They will work to promote the installation and your company in media interviews, through social media posts, as well as through any other promotional platforms that they might have available to them.

Execution

This installation can be used as a live, sponsored activation at a number of public events such as conferences, trade shows, and festivals, ideally for new product or service launches. Alternatively, it can be recorded and used in a series of ads on TV, social media and other digital platforms.

Benefits

  • Position your company a supporter of the arts
  • Showcase your company’s innovation and modernity
  • Content creation opportunities
  • Local to national PR opportunities
  • Community outreach opportunities
  • High social media interaction opportunities

Additional information
Objectives

Brand Awareness, Event activation, Product Demonstration, Product Launch, Sponsorship Activation, Trade Show Activation

Channels

Installation

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Hospitality, Industrial, News and Media, Pets and Animals, Public Sector, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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