Hotel-Gallery - Wittycloud - Creative Marketing Ideas For Everyone

Make your hotel more than just a place for travellers to sleep. Transform your establishment into a hotel-gallery and create a notable crowd-pleaser that more than just your overnight guests will find inviting. Host multiple exhibitions throughout the year and watch as your hotel transitions from a place to stay during a trip, to an attraction that guests will vie to stay at.


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Hotel-Gallery

Summary

Make your hotel more than just a place for travellers to sleep. Transform your establishment into a hotel-gallery and create a notable crowd-pleaser that more than just your overnight guests will find inviting. Host multiple exhibitions throughout the year and watch as your hotel transitions from a place to stay during a trip, to an attraction that guests will vie to stay at.

Objectives

Channels

Industries

Budget

Concept

Imagine a hotel that guests think about as more than just the place that they slept during their travels, and instead as something they describe as an experience that was one of the highlights of their trip. Transform your hotel by using décor inspired by the world’s most elegant art galleries in the lobby, and your hallways can become exhibition spaces lined with works of local artists that change every few months. Additionally, the hotel rooms can be turned into works of art themselves, with each one being designed to become its own individual experience with its own theme.

Partnerships

The artists with work on display in your hotel-gallery will help to promote the exhibition through their social media platforms, as well as by word-of-mouth. Additional coverage by art publications will further promote your hotel-gallery to the art community. This campaign will allow your company to be seen by the public as a supporter of the arts community.

Execution

By allowing your guests and other visitors the opportunity to purchase the works of art in the exhibitions, it establishes a link connecting their home or workplace with your hotel. Every few months, with the changing of the exhibitions, you have an opportunity to invite the local art community, the media, and your clients into your hotel to showcase the new artists on display.

Benefits

  • Create added-value for clients to choose your company rather than your competitors
  • Showcase your products and services in a creative way
  • Position your company as a supporter of the arts
  • Local to national PR opportunities
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, Branding, Event activation, In-store Traffic, Product Demonstration, Product Launch, Social Responsibility

Channels

Events, Installation, Program

Industries

Hospitality, Real Estate, Travel and Tourism

Budget

$$

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