Immersive Cocktail - Wittycloud - Creative Marketing Ideas For Everyone

A good cocktail tastes great, but amazing cocktails appeal to more than just one of the senses. While some people think dressing a drink up is the only way to appeal to the eye, there’s actually so much more that can be done.


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Immersive Cocktail

Summary

A good cocktail tastes great, but amazing cocktails appeal to more than just one of the senses. While some people think dressing a drink up is the only way to appeal to the eye, there’s actually so much more that can be done.

Objectives

Channels

Industries

Budget

Concept

Working in collaboration with an artist who specializes in digital art and virtual reality, design and create a truly unique, immersive experience for current and potential customers. While enjoying the cocktail that they have purchased, the customer wears a virtual reality headset, which will allow them to access the world that you have designed with your artist. The experience will offer both audio and visual experiences that correspond with the drink the customer has ordered, it will explore the cocktail’s history, ingredients, and creation. With this activation you can allow your customers to experience your cocktails instead of just drinking them.

Partnerships

The artist that you are working with will act as the spokesperson for your newly designed experience. They will work to promote the collaboration in media interviews, through their social media platforms, as well as through any additional promotional platforms that they might have access to.

Execution

This unique experience can be used for several different promotional purposes, such as announcing a new seasonal drink menu, and creating various new VR scenarios inspired by the season that the promotion is rolled out in. These VR experiences can also be a fun activation at festivals, conferences, and trade shows to help get the attention of the public. These VR headsets can easily be available in each of your company’s locations.

Benefits

  • Position your company as tech savvy and inventive
  • Highlight the creativity of your company
  • Offer unique experiences to customers
  • Grasp the attention of the public
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Event activation, In-store Traffic, Product Demonstration, Product Launch, Sampling, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential, Virtual Reality

Industries

Arts and Entertainment, Computers and Electronics, Food and Beverages, Hospitality, Telecommunications, Travel and Tourism

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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