Instructions Package - Wittycloud - Creative Marketing Ideas For Everyone

Products can quickly go to waste when their new owner isn’t sure how to follow the assembly instructions or lacks focus and quickly gives up, leaving your product left to collect dust in its box. Never let that happen again with this exciting new initiative.


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Instructions Package

Summary

Products can quickly go to waste when their new owner isn’t sure how to follow the assembly instructions or lacks focus and quickly gives up, leaving your product left to collect dust in its box. Never let that happen again with this exciting new initiative.

Objectives

Channels

Industries

Budget

Concept

The average attention span of people today is around six seconds, and only seems to be getting shorter, so every company should know just how important visual content is to the success of their products. People usually can’t even be bothered with boring assembly instructions anymore, and need a little something extra to keep them focussed and on track to using your product. Make sure your customers keep their attention piqued by creating a web or mobile app that allows your customers the opportunity to see your instructions in augmented realty through the screen of their phone. Using their device’s camera, the app will be able to detect each step of the assembly your customer is at and then provide the required instruction, ultimately helping people understand the product and its assembly more easily.

Partnerships

Partner with a popular “unboxing” influencer, or a notable television handyman, to act as the ambassador for this new app. They will work to promote your company and your augmented reality instructions through interviews with various media outlets, demonstrative posts on their promotional platforms, as well as through any additional promotional platforms that they might have access to.

Execution

The app can additionally be used to promote deals on products related to the ones that are being assembled by the user. Bonus content like assembly hacks and design ideas can be provided on the app as well.

Benefits

  • Establish your company as a leader in your industry
  • Demonstrate the innovation of your company
  • Promotional Marketing Opportunities
  • Increase online engagement opportunities
  • Content creation opportunities
  • Data collection opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, Lead Generation, Loyalty, Product Demonstration, Product Launch, Sales

Channels

App, Augmented Reality, Digital, Experiential

Industries

Autos and Vehicles, Beauty and Health, Computers and Electronics, Home and Appliances, Industrial, Public Sector, Retail, Sports and Fitness, Telecommunications

Budget

$$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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