Jukebox - Wittycloud - Creative Marketing Ideas For Everyone

It’s no secret that younger generations are taking their shopping trips almost exclusively online, but this new campaign could be your company’s secret to getting them back into your physical stores.


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Jukebox

Summary

It’s no secret that younger generations are taking their shopping trips almost exclusively online, but this new campaign could be your company’s secret to getting them back into your physical stores.

Objectives

Channels

Industries

Budget

Concept

It’s an entirely different experience shopping in a physical location in comparison to shopping online, but it’s an experience that the younger generations are completely missing out on and they don’t even know it. Attract younger shoppers to your stores with this exciting new opportunity for them to customize their experience. Offer your young buyers some added value to the traditional shopping experience by creating an app that lets any of your shoppers check in to your store and select the music that is playing while they shop. If the song that they have selected is already in the queue, other suggestions will be added in front of it to ensure no back-to-back plays of the same song. This also present your millennial customers with the opportunity to support their favourite artists by getting them exposure on your premises.

Partnerships

Partner with local musicians to act as the spokespeople of this project and let their younger fans know that they have the control now and that they can go into your stores and play their music while they shop. These musicians will be able to promote the app and the new shopping experience via social media posts, media interviews, as well as any other promotional platforms that they might have available to them.

Execution

Different musicians can be partnered with according to the region of your different locations to make sure you are targeting the local youth. Your app can be advertised through the use of stickers on the floors, walls, and change room mirrors of your stores. The stickers can feature a QR code that will direct anybody that scans it to the app. Additionally, local radio DJs can promote your app between songs, letting their listeners know the same songs can be requested in your store.

Benefits

  • Increase in-store traffic
  • Set your company apart from the competition
  • Establish your company as a supporter of the local music scene
  • Generate a buzz around your stores
  • Highlight the creativity and innovation of your company
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Branding, In-store Traffic, Social Responsibility

Channels

App, Digital, Experiential

Industries

Arts and Entertainment, Hospitality, Real Estate, Retail, Sports and Fitness

Budget

$$$

About

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Contact

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