Light Cannon - Wittycloud - Creative Marketing Ideas For Everyone

In today’s day and age if a company or brand has little to no online presence then, to put it simply, they are almost guaranteed to fail. Help promote and raise awareness for your online platforms with this interactive new installation.


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Light Cannon

Summary

In today’s day and age if a company or brand has little to no online presence then, to put it simply, they are almost guaranteed to fail. Help promote and raise awareness for your online platforms with this interactive new installation.

Objectives

Channels

Industries

Budget

Concept

There’s nothing these days that gets people more excited to post on their social media than the opportunity to “humble brag” about the latest art installation that they were able to go see and interact with. To increase your company’s online presence, design and construct an interactive digital installation that is controlled by the participants and also broadcasted live on your online platforms, including your company website, your social media accounts, as well as your preferred video sharing platform. The installation takes the form of a stage projector on top of a truss column that has its movements controlled by the participants via a video game controller; create an opportunity for more participants to get involved at one time by introducing more columns to the installation. Through the use of coaxial or HFC cables, a GoPro camera that has been positioned on the projector broadcasts the movements of the projector in a live stream online, as well as on a television screen that has your company’s logo inserted in the framing. Your company and its online platforms will be trending online in no time, thanks to this exciting and interactive display.

Partnerships

Work in collaboration with a digital artist to help design and put together this installation, and also have them act as the spokesperson for it. They will be able to promote your company, its platforms, and this installation through media interviews, social media posts, and any other promotional platforms that they might be given access to. People interacting with the installation will also act as ambassadors promoting the installation through their online posts.

Execution

By setting up a live stream of the installation, you will be generating content for all of the online platforms your company has, while also allowing you to reach a wider audience than those that are physically present. To gain access to the live stream, viewers can provide an email address, which can be used later for promotional purposes. The installation also provides an opportunity to host an event at its location to increase brand awareness, or launch exciting new products.

Benefits

  • Generate awareness for your brand and its online presence
  • Establish your company as a supporter of the local arts community
  • Content creation opportunities
  • Highlight the creativity and innovation of your company
  • Generate higher traffic on your website and other platforms
  • Data collection opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Content Creation, Data Collection, Event activation, Online Traffic, Product Demonstration, Product Launch, Social Media Engagement, Sponsorship Activation, Trade Show Activation

Channels

Digital, Events, Experiential, Installation, Live Streaming, Social Media

Industries

Arts and Entertainment, Business Services, Computers and Electronics, Public Sector, Telecommunications, Travel and Tourism

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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