No Waste - Wittycloud - Creative Marketing Ideas For Everyone

After a busy day, it can be hard to come home, look at what food you have and decide what you want to make with what is available… but that process is about to become much easier with this new app.


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No Waste

Summary

After a busy day, it can be hard to come home, look at what food you have and decide what you want to make with what is available… but that process is about to become much easier with this new app.

Objectives

Channels

Industries

Budget

Concept

Develop an app that provides the answer to the question almost every person asks once a day, “What can I make with the food that I already have?” Your company’s new app will track the food purchases that its users make, and be able to suggest several different recipes they can create with what they already have in their pantry via the artificial intelligence system represented by the Chef who is the mascot of the app. The recipes will be pulled from a database of options provided by your food and drink providers, guest chef, and your own contributions. The app will encourage families to cook healthy meals with little to no food waste, positioning your company as an environmentally-conscious one.

Partnerships

This app allows your company the opportunity to partner with a real-life Chef who focuses on producing great meals with little to no waste and advocates for others to do the same. In addition to being the spokesperson for the app, this chef will also be who the Chef in the app can be based off of. This celebrity Chef will work to promote the app on all of their social media platforms, as well as through any additional promotional platforms they might have available to them.

Execution

This app can be used to not only demonstrate your company’s dedication to socially responsible values, but also promote your and your provider’s products by making them the key ingredients to the suggested recipes. Additionally, this app can be used to collect valuable information such as the users’ contact information and cooking habits to create future promotions and sales.

Benefits

  • Showcase the environmental values of your company
  • Position your company as innovative leaders in your field
  • Position your company as tech friendly
  • Data collection opportunities
  • Community outreach opportunities
  • Local to international PR opportunities
  • Content creation opportunities
  • Sponsorship opportunities

Additional information
Objectives

Brand Awareness, Data Collection, Lead Generation, Loyalty, Product Demonstration, Social Responsibility

Channels

App, Digital

Industries

Food and Beverages, Retail

Budget

$$$

About

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Contact

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