Overexposed - Wittycloud - Creative Marketing Ideas For Everyone

With the ever-growing popularity of social media, the desire for most people to post everything about their lives will only get more excessive, but what about the people who would prefer to hide? Is that possible anymore? Develop a new product and create art with it to find out.


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Overexposed

Summary

With the ever-growing popularity of social media, the desire for most people to post everything about their lives will only get more excessive, but what about the people who would prefer to hide? Is that possible anymore? Develop a new product and create art with it to find out.

Objectives

Channels

Industries

Budget

Concept

Working in collaboration with a photographer, develop a product that people can wear that will work to hide them from any photo being taken with a flash. These products can be created using a highly reflective textile or plastic; by reflecting the amount of light given off by the flash back to the camera, the reflective material causes the camera to overexpose that section of the image, including the person wearing the outfit. Work with your new product and the photographer to create art that explores the idea of being able to hide from the camera.

Partnerships

The photographer that your company partners with will work as a spokesperson for the project, and will work to promote both your partnership and the project through their various social media platforms, as well as through any additional promotional platforms that they might have access to such as media interviews. They will work to promote the project as a benefit to the public, rather than just another promotional campaign.

Execution

Through the launch of this new product, the PR will have people talking about your brand and the interesting message that is behind the campaign. A contest can be put together that asks the public to create images that show their creative ways of “hiding” with your new product.

Benefits

  • Position your company as innovative
  • Position your company as controversial and forward thinking
  • Create an opportunity to engage in meaningful discussion with potential and current customers
  • Grasp people’s attention
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Product Demonstration, Product Launch

Channels

Contest, Experiential, Photo, Press Relations

Industries

Apparel, Beauty and Health, Computers and Electronics, News and Media, Retail, Sports and Fitness, Telecommunications

Budget

$$

About

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Contact

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