Own Choices - Wittycloud - Creative Marketing Ideas For Everyone

Skip the marketing plans that have you slandering the competition and let your customers find out for themselves, first-hand, just how much better your products really are.


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Own Choices

Concept

Sometimes marketing campaigns that slander your competitors can actually backfire and leave you looking like the bad guy. Skip the potential PR nightmare and leave it up to your customers to decide whose products are truly better. Offer both current and potential customers the chance to sample your products along with your competitor’s products and decide for themselves which they prefer. Through this promotion, your company will successfully show that you don’t need to hide behind elaborate marketing schemes because the quality of your products speaks for itself.

Partnerships

Partner with well-known influencers to act as the ambassador for this new campaign. They will be able to test both products, voice their opinion, and promote your company’s new campaign, through interviews with the media, posts on their social media accounts, as well as through any other promotional platforms that they might have available to them.

Execution

This sampling promotion can be used as an activation at conferences, trade shows, and any other sponsored events your company might be a part of. You can even add a technological aspect to the sampling and put a live counting system on your website that is activated when the participants of the sampling push a button to vote for their favourite products.

Benefits

  • Showcase the quality of your products
  • Establish your company as a leader in your industry
  • Community outreach opportunities
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, Product Demonstration, Product Launch, Sampling, Sponsorship Activation, Trade Show Activation

Channels

Events, Experiential

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Finance and Insurance, Food and Beverages, Home and Appliances, Industrial, Pets and Animals, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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