Paper Recordings - Wittycloud - Creative Marketing Ideas For Everyone

Ever since technology became widely accessible to the general public, people seem to have forgotten about joy and simplicity of using paper. Get people excited about paper again with this musical new campaign.


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Paper Recordings

Summary

Ever since technology became widely accessible to the general public, people seem to have forgotten about joy and simplicity of using paper. Get people excited about paper again with this musical new campaign.

Objectives

Channels

Industries

Budget

Concept

Paper isn’t just there to be written on, and with the latest rise of ASMR (Autonomous sensory meridian response) people have actually learned to love the sounds that can be made with simple everyday objects, especially paper. The rip of a sheet, the flipping of pages in a book or magazine, these are just some of the auditory sensations that people have recently begun to go crazy for. Work with this rediscovered love of paper to create a musical experience, hosted on your company website, that uses a unique recording process. Binaural recordings are made through a method that uses two microphones arranged with the intent of creating a 3D stereo sensation for listeners. Turn pages, rip them up, scratch pages and write on them; create a track using all of the different sounds that can possibly be made with a few sheets of paper and you’ll have people falling in love with paper again.

Partnerships

Collaborate with a well-known music producer to create the track, and they will also act as the spokesperson for the project. They will promote your company and its mission in media interviews, on their social media platforms, as well as through additional promotional platforms that they might have access to.

Execution

In addition to the production of the paper-focussed track, produce a mini-documentary that follows the creation and inspiration for the track, as well as educates the public on your products. The final mix of the track can be used as the music for different advertisements and social media posts your company uses to promote their products as well.

Benefits

  • Generate a new excitement for your products
  • Establish your company as a leader in your industry
  • Market yourself to a whole new demographic
  • Highlight the creativity and innovation of your company
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Content Creation, Online Traffic, Product Demonstration, Product Launch

Channels

Digital, Editorial Content, Video

Industries

Arts and Entertainment, Industrial, News and Media, Retail

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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